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Litterbox

Campaign
Agency Network: 
Published/Aired: 
December 2015
Renault:  Litterbox
Renault Print Ad -  Litterbox

Also From This Campaign 2

Description

Print advertisement created by Publicis, Portugal for Renault, within the category: Automotive.

Caption

Old tyres are good for everything. But your Renault.

Advertising Agency: Publicis, Lisbon, Portugal
Creative Director: Pedro Ribeiro
Head of Art: Luiz Medeiros
Art Director: Rubens Mendes
Copywriter: Freddie Brando
Account: Tiago Reis, Jorge Pais, Duarte Rato
Production: António Junior
Digital Production: Nuno Frade
Illustration / photography: Studio Nuts
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Highest Rated

Dzsoi's picture

I can almost hear the client's words: "Draw a cat on the tyre... hm... still not enough... we need a clew as well.
Now we've shown it to the marketing director... he said it is still ambiguous... he might be right... let's just finish it quickly... show a photo of the cat... you know what... let's hang two photos on the wall just to make sure!"

Dzsoi
Activity Score 8611
Copywriter
kleenex's picture

I like both ads,.

kleenex
Activity Score 58797
Web Designer/Developer
Dzsoi's picture

I can almost hear the client's words: "Draw a cat on the tyre... hm... still not enough... we need a clew as well.
Now we've shown it to the marketing director... he said it is still ambiguous... he might be right... let's just finish it quickly... show a photo of the cat... you know what... let's hang two photos on the wall just to make sure!"

Dzsoi
Activity Score 8611
Copywriter
Aaqib Shah's picture

lol... ur absolutely right

Aaqib Shah
Activity Score 425
Art Director at Freelance
lemonAd's picture

At least you went all the way and put some poop there.
Also, the beach sand is not appropriate for the cat litter. But this is the least of this ad's problem.

lemonAd
Activity Score 343

when life gives you lemons make a lemonade stand.

DonkeyKong's picture

Terrible.

DonkeyKong
Activity Score 73
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