Lex Luthor

Agency Network: 
March 2012
Renault:  Lex Luthor


Print advertisement created by Lápisraro, Brazil for Renault, within the category: Automotive.


You become someone else, traveling tight. Master Minibus. Up to 19 people.

Advertising Agency: Lápis Raro, Belo Horizonte, Brazil
Creative Directors: Carla Madeira, Cristina Cortez
Art Director: Francisco Valle
Copywriter: Gustavo Costa
Illustrator: Francisco Valle
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Highest Rated

Brad_US's picture

A bit forced.

Activity Score 128
Brad_US's picture

A bit forced.

Activity Score 128
Where is the idea's picture

It's ridiculous..you become someone else? is this the message? and if you travel with 19 people you are yourself. It's plain foolish.

Where is the idea
Activity Score 707
Creative Director
Divyashree Mangalorkar's picture

Its a nice concept.. But it doesn't really fit in for this product, unfortunately!

Divyashree Mang...
Activity Score 18
Whistling Woods International - Asia's largest and one of World's top ten Film Schools (Hollywood Reporter)
mockingbird's picture

drivers loose their minds when they are driving for a very long time. and if the space in the vans is too less, the banter in the van adds more to their irritation. there is a thought but its not too deep.

Activity Score 238
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