Internal Space, Power Gen Italia

Campaign
Agency Network: 
Published/Aired: 
September 2008
Renault:  Internal Space, Power Gen Italia

Description

Print advertisement created by Exclam, Brazil for Renault, within the category: Automotive.

Caption

Isn't it awful when things get crowded together?
Renault Logan, the roomiest car in its category.

Advertising Agency: Exclam Comunicação, Curitiba, Brazil
Creative Director: Lipsio Carvalho
Copywriter: Peterson Klug
Art Director: Alexandre Miyaki
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Jim Cantenon's picture

Very smart. Clap Clap!

Jim Cantenon
crisis's picture

These names were in a email going around about a year ago. I'm pretty sure it inspired this.

crisis
Activity Score 187
Writer
Guest commenter's picture

It´s very easy when you receive an e-mail with all this. Or just a blog, look: http://independentsources.com/2006/07/12/worst-company-urls/

At least, they could change the names. I hope this never would appear in an Annuary or even in the CCPR site.

Guest commenter
Steviec's picture

Pathetic copy of an old email. Surely they realise that everyone has seen these before (and I mean the general public, not just ad folk). Find something unique to say without ripping off a chain email.

Steviec
Activity Score 126
Copywriter
SeanMartin's picture

Gotta agree there. Yes, everyone and his brother has seen that email, which could give this some kind of "ah ha" factor. But it's trying a bit too hard, and that layout is really killing it.

But then I look at these and wonder what kind of media they're intended for. Is this a double page spread in a magazine? If so, it doesnt look like they're taking the gutter into consideration, which could really ruin the impact.

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

SeanMartin
commercial artist's picture

I'd still like to see your brilliant, amazing, stellar, jaw-dropping, award-winning work...

It's only advertising.

commercial artist
Activity Score 62
Working in Saudi Arabia
SeanMartin's picture

Still trolling, huh? Well, everyone needs a hobby, I suppose.

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

SeanMartin
commercial artist's picture

Still the best art director of all time, huh?

commercial artist
Activity Score 62
Working in Saudi Arabia
kazito's picture

The site http://www.powergenitalia.com is under construction. I think the marketing team must review the URL's before starting the campaign.

kazito
Scam Detector's picture

Stupid puns. Grow up, because this cheapens the brand.

Scam Detector
Activity Score 1048
General Manager
himanshu prabhakar's picture

Nice ! witty keep it up !!

himanshu prabhakar
Activity Score 471
Art Director at Discovery communications india pacific |

Himanshu Prabhakar

ninjak's picture

that's GOOD. finally something good. hahahahahaha

ninjak
Activity Score 76
Guest commenter's picture

That´s it!! An old e-mail joke turned into a brilhant concept.

Guest commenter
Javier Ramírez's picture
Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

Guest commenter's picture

Fresh art direction. Like it.

Guest commenter
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