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Dracula

Agency Network: 
Published/Aired: 
October 2009
Renault Print Ad -  Dracula

Description

Traveling with Renault, is traveling protected. 13 of our models have received 5 stars in the euro ncap security tests.

Print advertisement created by Publicis, Colombia for Renault, within the category: Automotive.

Advertising Agency: Publicis Colombia
Creative Directors: Juan David Vallejo, Jaime Solano
Art Director: Álvaro “el chamo” Padilla
Copywriter: Gerardo Quirós
Photographer: Jorge Oviedo
Other additional credits: Estudio Capas (Argentina)
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Highest Rated

Guest's picture

This is stupid! The Renault hase also Windows...
If they say: "We have Cars with Windows with UV Protection" Maybe its a bit better.

Guest
Guest's picture

but why dracula ??

Guest
mrckais's picture

because he can't go out whit the sun, but in a renault he's protected

mrckais
Activity Score 417
Art Director |

mrckais

rolling.stone's picture

in my opinion protection is not just about only UV protection

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Tiwai's picture

Wha...?

Tiwai
Activity Score 11
Pelita Harapan University, Karawaci
Guest's picture

This is stupid! The Renault hase also Windows...
If they say: "We have Cars with Windows with UV Protection" Maybe its a bit better.

Guest
Guest's picture

i thought the same. Like this doesn't make sense... Besides, Vampires aren't immortal except being touched by day light and other holy things?

Guest
dsklan's picture

at least the windows should be shaded....

dsklan
Activity Score 1926
Art Director at homeshop
Guest's picture

Gayest Dracula... ever.

Guest
Guest's picture

uhahaahhaha!!!
that's true!

Guest
Guest's picture

uh. tough one to understand if you consider the attentionspan of the consumer.
the idea and visual needs tro be more thought through if you ask me.
invest more time and ask your agency collegues if the whole thing works before publishing.

Guest
silvi's picture

What´s wrong with this Dracula´s face?

silvi
Activity Score 4172
Copywriter
J Designer's picture

he's smiling :P

J Designer
Activity Score 2420
Graphic Designer at Click Clack
Aphex's picture

En realidad Drácula está feliz porque por la compra de un Renault, te llevas completamente gratis el mejor bloquedor solar del mundo.

¡Con Renault, chupas sangre!

Aphex
Activity Score 264
Copywriter |

"Si eres buen copy, presiona alt + F4"

opposite of u's picture

stupid and hm...stupid?

opposite of u
Activity Score 301
copywriter
Juan Cabral's picture

Oh mine, those guys should quit and find a place in the profitable Colombian drug industry.

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture

omg i cannot believe u just said something like that!!!!! how disrespectful!

Guest
theanc's picture

Agreed. This is beyond horrible.

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

Bob08's picture

Protected also without belt on?

Bob08
Activity Score 749
jumendoza's picture

el anuncio no me parece claro, si estuvieran hablando directamente de vidrios con protección uv seria excelente pero para hablar solo de protección que es un concepto tan amplio me parece que la asociasion no es buena. saludos

jumendoza
Activity Score 40
Copywriter at instituto de artes
oshe's picture

not bad, its too bad. Sun protection could have any car. I believe that isnt the way

oshe
Activity Score 852
Copywriter |

oshe.pb@hotmail.com

Boxey's picture

wtf?

Boxey
Activity Score 8879
Melaleuca In-House
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