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Boxes, 2

Campaign
Agency Network: 
Published/Aired: 
June 2010

Description

Print advertisement created by BBH, Brazil for Renault, within the category: Automotive.

Caption

Renault commercial vehicles.
With you from the start.
Renault Master & Renault Kangoo.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Chief Creative Officer: Alexandre Gama
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Copywriter: Márcio Juniot
Art Director: Pedro Utzeri
Advertiser's Supervisors: Cássio Pagliarini, Vanessa Castanho, Tenile Vicenzi
Planners: Eduaro Lorenzi, Luciano Di Eugêncio
Producers: Kiyoshi Takahashi, Daniel Terlizi
Art Buyers: Mariah Bayeux, Rubens Gomes
Photographer: Bruno Cals
Other Advertising Agencys: Eduardo Oliveira, Alessandra Perez
Account Managers: Thaís Pedro, Michelle Zeguer, Guilherme Bernardes
Account Supervisor: Luis Tosi
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Highest Rated

dinesh3434's picture

nice one..... instead of using the same angle and orientation for all the three ads.... could have used the car in the front angle and building growing on top of each other ..... just an idea :)

dinesh3434
Activity Score 19
Guest's picture

Excellent again

Guest
gioborde's picture

hmm, one is enough, the three tell me the same thing, in EXACTLY the same way.

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

Guest's picture

and that is what you call an ad campaign.

Guest
gioborde's picture

Na dude, thats the difference between a great campaign and a fair one, this one can tell me the same by using other visuals without deffering from the campaign line, but instead it uses exactly the same visual just changing colors, You se the first and you can pretty much guess what the other two are like.

Its like if this campaign... ( http://adsoftheworld.com/media/print/wwf_biodiversity_and_biosafety_aw... ), they used the same rhino and just changed the graffitti.

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

Marlus Lau's picture

Good.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
dinesh3434's picture

nice one..... instead of using the same angle and orientation for all the three ads.... could have used the car in the front angle and building growing on top of each other ..... just an idea :)

dinesh3434
Activity Score 19
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