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Boat

Campaign
Agency Network: 
Published/Aired: 
July 2008
Renault Print Ad -  Boat

Also From This Campaign 2

Description

Print advertisement created by FCB, Ecuador for Renault, within the category: Automotive.

Caption

Vast redefined. Renault Logan, way more interior space from $11890.

Advertising Agency: Mayo Draftfcb, Quito, Ecuador
Creative Director: Carlos Serrano
Art Directors: Alejandro Munoz, Andres Santos, Sebastien Barrera
Copywriters: Carlos Serrano, Felipe Arcos
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Dynamita's picture

carlos dame trabajito en tu agencia

Dynamita
Activity Score 40
Jorge Tadeo Lozano
mrbobcr's picture

¡Hijole! ... y son 3 directores de arte :S

¡WOW!... and 3 art directors :S

mrbobcr
Activity Score 24
Graphic Designer
tantrik_indian's picture

The bottom part of the car looks bad. Overlooked?
Nice Idea - but if the car was slightly ahead with a glimpse of the interior, the idea of space could have been more evident.

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

philippertl's picture

I guess they hit the brief. Low budget so they had to come up with an inexpensive execution and I think they did it well. Customers will get the message, that's what it's all about isn't it.

philippertl
Activity Score 656
Graphic Designer |

Please vote for us! http://www.thefwa.com/submissions/ertl-design

pulchinela's picture

stupid and boring!

pulchinela
Activity Score 1175
castell's picture

not bad! good try!

castell
Activity Score 40
other
onestepahead's picture

I know, advertising most of the time is all about exagerating, but this one is beyond that. Need a grasp on reality guys...

onestepahead
Activity Score 97
Client Servicing
skeMaMen's picture

...an, way more interior space from $11890. I would say "exterior space" is bigger... They lose their point.

skeMaMen
Activity Score 428
Graphic & Prepress designer |

>>> Designed to be signed...

Wordnerd's picture

oh god that's horrible!

Wordnerd
Activity Score 6692
Copywriter
Captain Howdy's picture

con la cantidad de basura que publican aquí día con día, estos dan un poco esperanza, como la luz de ese pequeño faro. Vamos Ecuador!

Captain Howdy
Activity Score 2
simon.gross's picture

lame-o

simon.gross
Activity Score 541
Copywriter at Clemenger BBDO
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