Advertisement

Aquarium

Agency Network: 
Published/Aired: 
April 2008
Renault:  Aquarium
Renault Print Ad -  Aquarium

Description

Print advertisement created by Publicis, Poland for Renault, within the category: Automotive.

Caption

2600 liters of luggage space. The new, bigger Renault Kangoo.

Advertising Agency: Publicis, Warsaw, Poland
Creative Directors: Iwona Kluszczynska, Wojciech Dagiel
Art Director: Magdalena Drozdowska
Copywriter: Mateusz Ksiazek
Log in to post comments
getconnected2001's picture

Nice Take!

getconnected2001
Activity Score 987
Art Director at New Delhi
postman's picture

"2600 liters of luggage space. Hm, what about space? 'New Renault Kangoo. From outer space.' Um, no. Hm, what about liters? '2600 liters of... erm... water!' That's it!"

postman
Activity Score 951
Other
Olafski001's picture

pfffffffff

Olafski001
Activity Score 1193
Copywriter |
Jet Propulsion Lab's picture

I'm looking for some kind of a clue that justifies this type of measuring of luggage space, but to no avail... Or am I missing something entirely???

Jet Propulsion Lab
Activity Score 10679
Copywriter
Prof's picture

When u buy a car, interiors are calculated in liters.

Prof
Activity Score 1449
Copywriter |

Quite really.

Jet Propulsion Lab's picture

THAT, I didn't know. Never bought a car in Poland before.

Jet Propulsion Lab
Activity Score 10679
Copywriter
henry perea's picture

muy original..me gusta el concepto

henry perea
Guest commenter's picture

it's good that they have show the product benefit, because I'm sure know one is thinking about driving that ugly thing

Guest commenter
StuartLittle's picture

Why litres . why not kilos, tons?

StuartLittle
Activity Score 466
Other
LeeMoh's picture

Go to school.

LeeMoh
Activity Score 424
Davosk's picture

You don't measure space in weight, it's volume they're measuring.

Davosk
Activity Score 4811
Art Director
JAGGY's picture

Iwona: Let's face it - the car design sucks. We have to figure out a smart way to draw attention completely away from it.

Wojciech: What about filling the car with blue water, and some beautiful looking fish swimming in it!

JAGGY
Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

whitewhite's picture

blue water n fish..thats wat they have shown now rite?

whitewhite
Activity Score 251
Copywriter
skeMaMen's picture

Iwona, are u sure you know what AD is at all?
"...to draw attention completely away..."??? Jesus...!

>>> Design with no knowledge about printing, it's not design!

skeMaMen
Activity Score 438
Graphic & Prepress designer |

>>> Designed to be signed...

whitewhite's picture

And they mean to put luggage all over inside the car, even over the driver's head...?
i think first the visual came to their mind and then to justify it they used the litres measure....

whitewhite
Activity Score 251
Copywriter
Wordnerd's picture

agree. it's misleading. they talk about luggage space, but show total space inside the car.

Wordnerd
Activity Score 6692
Copywriter
josssss's picture

Litres is the measure for space in "transport cars". Thats why they have chonsen this sourse to demostrate the space. Well, just wanted to explain... the idea is just ok.

josssss
StuartLittle's picture

The maximum volume of cargo space available with all seats up, unless otherwise noted, measured in litres and cubic feet.

StuartLittle
Activity Score 466
Other
LeeMoh's picture

A lollipop.

LeeMoh
Activity Score 424
dadada's picture

please someone knows the "positionnement/ranking" of the brand Renault?

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

salvarredy's picture

Nice.

salvarredy
Activity Score 354
Photographer at Juan Salvarredy Photographer / Aloha Photo School |

SALVA.

www.juansalvarredy.com
http://www.containerone.info
http://thelift.tv/spain

NatalieM's picture

Neat spin. The photoshopping of the ocean inside could use some work. The sizes of animals seem out of proportion to the vehicle.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

december's picture

the ad is nice, but since this concept is not very far removed from what anyone else would think of the execution needs to be stellar, a little more work on execution and retouching and it could be

december
Activity Score 93
Copywriter at Southern Methodist University |

I used to think heavy thoughts, until they crushed my head.

Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement