In Mexico, more than 65% of women in jail live either pregnant or with children under six. The mothers's legal situation forces them to raise their children in jail, causing them to spend a large part of their childhood locked up and exposed to violence.
Our organization is responsible for improving the quality of these children's lives. That's how this campaign was born, making the problem visible by showing what a child loses due to being in prison and educates people in order to help them improve the childhood of these kids.
We can not get them out of jail, but we can make them live better.
Print advertisement created by Leo Burnett, Mexico for Reinserta, within the category: Public Interest, NGO.
CEO: Horacio Navarro
COO: Ulises Navarro
CCO: Federico Russi
ACD/AD: Israel Noguez
Senior Copywriter: Adrián Sarchese
Executive Producer: Roberto Collazo
Agency Producer: Jesús Almazán
Account Director: Daniela Ramo
Account Executive: Jaime Carmona
Photographer: David Franco
Producer: Ana Quero