Cyclist

Campaign
Agency Network: 
Published/Aired: 
August 2010
REI:  Cyclist

Description

Print advertisement created by R+W, United States for REI, within the category: Recreation, Leisure.

Caption

REI prefer hitting the trails over the snooze button; whatever that is.

Advertising Agency: R+W, Las Vegas, Nevada, USA
Creative Director: Scott Robertson
Art Directors: Brad Blyzwick, Dan Leszczynski
Copywriter: Scott Robertson
Photographer: Scott Robertson
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whatthefudge's picture

I prefer knowing the brand behind the ads; whatever that is.

whatthefudge
Activity Score 1266
Billoughsby's picture

LOL

I am a fan of the images for this set, so I wish it was better written. The "whatever that is" just kills this particular ad. Weird tone. --Who would talk that way?

Billoughsby
Activity Score 5160
Art Director |

That's it.

silvi's picture

What is REI? Somebody knows?

silvi
Activity Score 4170
Copywriter
Billoughsby's picture

It's an outdoor gear company. I only heard of them about a month ago when I went looking for a good sun hat.

Billoughsby
Activity Score 5160
Art Director |

That's it.

Guest's picture

I prefer the backlight of sunrises yet being fully lit from the front like I am being shot in someone's studio.

Guest
Guest's picture

REI is a huge outdoor store in the USA.... rei.com

Guest
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