Campaign for Coalition for Reform in Political Advertising, 2

Agency Network: 
November 2018
Reform Political Advertising: Campaign for Coalition for Reform in Political Advertising, 2


AnalogFolk is proud to support the Coalition for Reform in Political Advertising in creating and launching its first consumer campaign demanding government legislation to stop lies in political advertising.

The impactful creative uses language and iconography from fairy tales to make the point that fictional claims should have no place in political campaigning, and uses the tagline ‘It’s time to separate the real from the make believe’.

The campaign is running across social media, online and across outdoor sites and encourages viewers to sign a petition at that demands legislative change. Executions include Theresa May looking like a pantomime villain, with the headline: "Families pay £1000 more tax a year since the evil curse befell the kingdom." and Jeremy Corbyn dressed as Little Red Riding Hood carrying the headline “10,000 more jobs have been created under the magic rock in the forest.”

As the Coalition states, political advertising is currently free to make wild and unsubstantiated claims. This is because, shockingly, campaign material in the UK is not regulated. Indeed, there’s nowhere to complain to if a voter believes that a political ad is dishonest. And with no regulator or body responsible, nobody has the power to remove political advertising that is misleading or indecent.

You can sign a petition at to demands legislative change.

Print advertisement created by AnalogFolk, United Kingdom for Reform Political Advertising, within the category: Public Interest, NGO.


THE UK plays
£millions a day
the chariot pulled by a fiery dragon.

It's time to separate the real from the make believe
Sign the petition to reform the political advertising

Advertising Agency: AnalogFolk, London, United Kingdom
Creative Director: James North
Art Directors: Jose Maria Gonzalez, Matt Fenn
Copywriters: James North, Simon Richings
Illustrator: Jose Maria Gonzalez
Project Manager: Harrison Tolhurst
Planner (creative agency): Thomas Scovell, Jack Trew
Client Partner (Account Director): Ete Davies
Executive Creative Director: Simon Richings
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