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Referee

Published/Aired: 
September 2006
 Referee
 Referee

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Description

This campaign was created for El Alargue, a sports radio show with a funny an parody tone. The name of the show El Alargue, literally means stretching, but it really means overtime.

Caption

The Stretching
Where Sports Acomplish What They Want

Advertising Agency: Ade, Bogota, Colombia
Creative Director: Nacho Martinez
Art Directors: Giovanny Saavedra, Norman Tirano
Copywriter: Natalia Berrio
Illustrator: Naranja Cine Y Tv
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Highest Rated

Guest's picture

guacala

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Spanky's picture

probably loses something in translation. but it looks cool.

Spanky
Activity Score 4897
Other
Guest's picture

Fabulous campaing, wonderful parody they make.

Julieta gerdts

Guest
Guest's picture

Fabulous campaing, wonderful parody they make.

Julieta gerdts

Guest
Guest's picture

Fabulous campaing, wonderful parody they make.

Julieta gerdts

Guest
Barkach's picture

El alargue in soccer slang means the extra time that the referee takes after the 90 minutes of the game. Usually three or four minutes, depends.

The Stretching
Where Sports Acomplish What They Want

Barkach
Activity Score 200
Creative Director at DDB Venezuela |

http://yonoveotele.wordpress.com/

proverbialthought's picture

Well the Spanish speaking world has never been too keen on cultural sensitivity as it relates to dark-skinned people and our features. Judging by this ad and the boxer ad; I guess they aren't going to start now. These ads would never run in the US.

Despite that, they are rather cool ads. It's a shame we live in a world where I can't be positive that the bulging features are not part of the joke... Maybe it says something about me, but is certainly says something about the cultural histories of the world as it relates to African people spread around the globe.

Culture In Ads: www.culturaltheology.org

proverbialthought
Activity Score 278
Graphic Designer |

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chuck's picture

what?!

chuck
quicho's picture

what the fuck are you talking about?
you're sick, man.

quicho
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Guest
Guest's picture

guacala

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