Reef

Published/Aired: 
June 2007
 Reef
 Reef

Description

Caption

The future is man made.
If the current rate of climate change continues, the Great Barrier Reef as we know it will be destroyed. What happens next is up to us. Even small changes to the way you live can help. Become a Futuremaker and help WWF create a better world for every living thing.

Advertising Agency: Leo Burnett, Sydney, Australia
Creative Director: Mark Collis
Art Director: Michael Spirkovski
Copywriter: Grant McAloon
Photographer: Andreas Smetana
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Scuba Steve's picture

different.

Scuba Steve
Activity Score 74
Art Director |

If it doesn't sell, its not creative.

chintan ruparel's picture

this is my fav wwf camp! brilliant stuff

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

adcook's picture

did you not see it 2 years ago when it first came out?

Very nice but very old campaign.

adcook
Activity Score 156
Other
justpassingby's picture

WWF should spend more money on saving animals than bloody advertising agencys and photographers.

justpassingby
Activity Score 1368
Other
mikkelkroijer's picture

Done!!! By Saatchi & Saatchi copenhagen for Kilroy travels "go before its too late".
It's made with a rhino on the savanna though.

mikkelkroijer
Activity Score 54
Art Director
zvoltex's picture

nice one`

zvoltex
Activity Score 26
Graphic Designer
miko1aj's picture

This is the best executed campaign for a very long time here. Astonishing pictures, good idea. Bravissimo.

miko1aj
Activity Score 3010
elmikel's picture

Very well executed & clever campaign - these executions are just wonderful! Thumbs up!

elmikel
Activity Score 1147
Illustrator
Username's picture

rigth

Username
Activity Score 153
Copywriter at DDB Mx
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