Reef
Description
The future is man made.
If the current rate of climate change continues, the Great Barrier Reef as we know it will be destroyed. What happens next is up to us. Even small changes to the way you live can help. Become a Futuremaker and help WWF create a better world for every living thing.
Creative Director: Mark Collis
Art Director: Michael Spirkovski
Copywriter: Grant McAloon
Photographer: Andreas Smetana
this is my fav wwf camp! brilliant stuff
~ old habits die hard, older ones never do ~
did you not see it 2 years ago when it first came out?
Very nice but very old campaign.
WWF should spend more money on saving animals than bloody advertising agencys and photographers.
Done!!! By Saatchi & Saatchi copenhagen for Kilroy travels "go before its too late".
It's made with a rhino on the savanna though.
This is the best executed campaign for a very long time here. Astonishing pictures, good idea. Bravissimo.
Very well executed & clever campaign - these executions are just wonderful! Thumbs up!
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