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Campaign
Agency Network: 
Published/Aired: 
November 2010
Like
20
Views
2785
RedTube:  ( * )

Description

Print advertisement created by Cuca Escola de Criativos, Brazil for RedTube, within the category: Media.

Caption

No condom. Much more pleasure.
redtube.com - Now with private chat.

Advertising School: Escola Cuca, São Paulo, Brazil
Art Director: Rafael Acatauassú
Copywriter: Aaron Quintas
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Highest Rated

Anonymous Author's picture

Succinct and relevant. Internet porn is internet porn after all.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

HappyHour's picture

Cheap and classless campaign. These sexual emoticons, if you will, haven't been cool or new since AOL was cool and new. Really stale concept.

Sidenote: I noticed the other day that another pornography site currently has a large billboard up in Times Square, but it promotes safe sex and using condoms. I wonder if we'll see more advertising from this industry.. it is one of the most lucrative industries in the world.

HappyHour
Activity Score 2381
royschellekens's picture

The insight that you don't need a condom for virtual sex pleasure could have made a much stronger campaign than these cheap ass (sorry for the pun) emoticons.

royschellekens
Activity Score 390
Art Director at Art Director |

http://twitter.com/royschellekens

Hate advertising? Make better ads.

CuriousPencil's picture

I 'decoded' this campaign in the same way - if that's the message, and it really can only be that message, then they're going at it in a very clumsy manner; too many layers to scrape through to reach a crossroads of meaning.

CuriousPencil
Activity Score 4225
Copywriter
Anonymous Author's picture

Succinct and relevant. Internet porn is internet porn after all.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Davirus's picture

Wow people, you really need to grow up, I actually find very cool the design of this Advertising campaign. Are simple, clever, and actually they send the perfect message to the perfect target, the hell do you expect? RedTube is a internet website, obviously they are targeting people with a life style around the internet and this fit perfectly.

Yet Im aware the company could make a design with a lot of layers, vector layers and fancy "hand-made" typo, maybe they could hire a professional photographer but... are you people that childish about design?

What?, can you do it better?, I doubt it, if you people are really on the design area, you can do better next time you open your mouth.

Davirus
Activity Score 44
Valladolid, Yucatan. México |

[ ❤ ] www.davirus.mx

Guest's picture

You're from Brazil, right?

Guest
royschellekens's picture

If the new chat function was the primary message it could work. But it isn't.

They are targeting people (mostly men) who are getting off by looking at people having sex. These people don't necessarily have a lifestyle around the internet, and certainly don't get horny by looking at their keyboards. They're looking for porn, but are too ashamed, too busy, or whatever, to step into a video store and ask for a porn movie.

So, the problem isn't the design. It's the strategy and idea. But maybe you can ask your teacher to explain those words to you, before you open your mouth about us opening ours. If you can't handle people giving their humble opinion about (probably: your) work, please turn of your computer (that's that thing with the sperm on its keyboard) and protect yourself, and us, for posting stupid comments.

royschellekens
Activity Score 390
Art Director at Art Director |

http://twitter.com/royschellekens

Hate advertising? Make better ads.

CuriousPencil's picture

Deliciously put (down).

CuriousPencil
Activity Score 4225
Copywriter
HappyHour's picture

"What?, can you do it better?, I doubt it"

LOL@Davirus

HappyHour
Activity Score 2381
Cheerriiee's picture

i think its well done to its purpose.

Cheerriiee
Activity Score 952
Graphic Designer
Yarp's picture

Something's been lost in translation here. "No condom" because you're masturbating or what? Even so what does that have to do with "Now with private chat"?

Yarp
Activity Score 385
Copywriter at Freelance
Guest's picture

i think its because u don't need condom to have pleasure in a private chat or even accessing redtube videos. just it

Guest
Dzsoi's picture

Well, I never use condom during real life chatting. Am I irresponsible?
My point is: you are using a general argument about online porn (no condom is needed)
for a specific service you want to advertise. The visual is connected though, but porn chat
is not really about drawing butts - you are not waking anyone's libido with this ad.

Dzsoi
Activity Score 8611
Copywriter
MidasTouch's picture

It's always sad for me to see how powerful and appreciated this industry is.
Am I alone thinking that p0rn is the biggest proof of how humans (especially men) are alone, lazy, lobotomized, hungry and weak?...
I must be a dreamer.

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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