Agency Network: 
November 2009
Redtape:  Poledance
Redtape Print Ad -  Poledance

Also From This Campaign


Red Tape is a footwear and apparels brand that symbolizes the ultimate male psyche, naughty, playful and obsessed about women. ‘Live your fantasy’ presents the male psyche in its simplest form, pure desire.

Print advertisement created by Makani, India for Redtape, within the category: Fashion.


Live your fantasy

Advertising Agency: Makani Creatives, India
Creative Directors: Ashish Makani, Sameer Makani
Art Directors: Sachin Padave
Copywriters: Sachin Padave, Varun Dahisaria
Photographer: Vibhash Tiwari
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Highest Rated

brookjohnston's picture

Positioning shoes as "naughty"........I don't know.....

Activity Score 296
St. Lawrence College
Migzter13's picture

Any male office worker can relate to this "fantasy"

Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

pulautikus's picture

pushin it for shoes!!!

Activity Score 118
Creative Director at kuala lumpur
mikeelrapido's picture

Nice art and old idea..

Activity Score 1929
Copywriter at Evo S.C. |


CGilb09's picture

Now if only you could get straight men to care about the shoes as much as the concept.

Activity Score 572
Northlich/ University of Cincinnati |

Tweet tweet: @ThisAbility

satrianee's picture

Girls go with anything when the buyer is men eh? oki then.

Activity Score 3748
morse's picture

Those girls have way too much clothes on. Also the ad is way to "shiny". But conceptually I like the ad.

Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

guest123's picture

satrianee....What is your problem, actually?
What's wrong with these ads...???

Activity Score 2
satrianee's picture

You tell me the rights...
Anything new, less used maybe? It is just an ordinary, first thought man's wear thing... Now you tell me the rights...

Activity Score 3748
dlue's picture

i think they are picking up on the modern interpretation of the phallus impressed upon a man's shoe size (picking up from the car of the seventies). Now women look towards a man's shoe as an indication of his thing, men know this and hope to impress women with their shoes.

this takes it to another level... not a great level but another one. and yes people still sell sex. in fact in some cultures people still have sex so it still seems a relevant point to speak of

Activity Score 342


Marlus Lau's picture

Oh yeah...maybe this is why his shoe is this size.

Well...personally, I find this idea stupid.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
brookjohnston's picture

Positioning shoes as "naughty"........I don't know.....

Activity Score 296
St. Lawrence College
chamindarathnayake's picture

Good try...

Activity Score 377
Art Director at Triad (Pvt) Ltd |

Chaminda Rathnayake

Stones's picture

This ad doesn't work for me

Activity Score 138
bobby666's picture

bright, lively and cheerful. good work sachin and bhushan. keep it up.

Activity Score 1462
RMG Connect, India
tantrik_indian's picture

Total BS. And a lot of chamchas praising it.

Activity Score 953
Copywriter |

~~this paranoid survived!~~

jackmancer2017's picture

They could only afford one model?
What does this have to do with shoes?

CrackerJackFlash's picture

this entire shoe campaign should've been given the boot.

Activity Score 19603
Creative Director |

silvi's picture

Wrong perspective.

Activity Score 4172
Hibon's picture


Activity Score 3734

Simple ideas are the best !

rebelscum's picture

So if I buy these shoes, my office will fill up with pole dancing boardroom whores?

I'm in.

Activity Score 2110
Art Director at Large & IN Charge |


I have thousands of pencils and $1.50 so I'm off to Starbucks

anHiiieeta's picture


Activity Score 328
Art Director
Manoj Potnis's picture

Size of shoe is really big. Client must have asked for it. Poles for dancing in conference room????

Manoj Potnis
Activity Score 24
Network Advertising Private Limited
mgriff21's picture

Interesting Art Direction. But fashion Advertising is NEVER about concept.

Activity Score 592
Art Director at VCU Brandcenter (Richmond, VA) 2011 |

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

sunilcreates's picture

Art is better then other metro ads. but nothing is there called idea.

Activity Score 166
Creative Director at Olive, Mumbai
rolling.stone's picture

fashion ads doesn't have idea

and one more thing remove the logo and put the logo of any footwear / clothing brand and it will go with

Activity Score 2741
Copywriter at Delhi , India |


~ Quite obviously, I have gathered no moss ! ~

sandipkumar's picture

stupid. lame.
good artwork

Activity Score 16
Guest's picture

cool i need one girl

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