Life on another level

Agency Network: 
Published/Aired: 
May 2021
Redrow: Life on another level
Redrow: Life on another level
Redrow: Life on another level
Redrow Print Ad - Life on another level
Redrow Print Ad - Life on another level
Redrow Print Ad - Life on another level

Description

Well-loved for its beautiful Heritage collection, Redrow have no problem enticing home-buyers into visiting a development to view these type of homes. However in some developments they also offer a range of stunning three storey homes, which were being overlooked.

Three storey homes are perfect for a growing family, or for those who want something different and a little out of the ordinary from their home. Redrow had noticed certain common misconceptions amongst potential buyers when it came to three storey living, but had found that once customers visited a three-storey show home, they soon became enticed.

Our task was to deliver a campaign which communicated the benefits of three-storey living and tempted customers just enough so that they would take that extra step in the consideration process, and view a Redrow three-storey home.

Print advertisement created by Absolute, United Kingdom for Redrow, within the category: House, Garden.

Advertising Agency: Absolute, Bolton, United Kingdom of Great Britain and Northern Ireland
Creative Director: Simon Allman
Art Director: Mel Yates
Art Director: Nick Chaffe
Copywriter: Tony Price
Photographer: Ben Spriggs
Retoucher: Gary Roylance
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