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Traffic Jam

Campaign
Agency Network: 
Published/Aired: 
April 2008
Red Tape:  Traffic Jam

Description

Art Director: Bhushan B.Dalvi
Copywriters: Bhushan B.Dalvi

Print advertisement created by Makani, India for Red Tape, within the category: Fashion.

Caption

Choose Ur Play-ground. Redtape Urbanwear.

Advertising Agency: Makani Creatives, Mumbai, India
Creative Director: Ashish Makani
Photographer: Vibhash Tiwari
Sr. Visualiser: Sachin Padavey
Production: Mansi Mehta
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Highest Rated

salvarredy's picture

Nice art direction and illustration,

salvarredy
Activity Score 354
Photographer at Juan Salvarredy Photographer / Aloha Photo School |

SALVA.

www.juansalvarredy.com
http://www.containerone.info
http://thelift.tv/spain

askon's picture

two copywriters... This must have been a tough one to crack.

askon
Activity Score 433

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

TRICKY's picture

will Bushan care to explain what's with the bird thing?+there's a missing shadow underneath the front right wheel it seems that the car is flying
and do we have to use sex to sell shoes in three ads

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

Dude, really? Sex is used to sell everything these days, why should this advertisement be any different?

Guest
yun siang orangutan's picture

Done

yun siang orangutan
Activity Score 298
Singapore
Derek Mullings's picture

With a name like Red Tape perhaps ideas based on bureaucracy would be interesting.

Derek Mullings
Activity Score 38
Copywriter
Jet Propulsion Lab's picture

Such as?...

No. I didn't think so.
You really HAVE TO understand who these ads are tartgeted at. I get the sense the angle of "government bureaucracy" probably won't appeal to a pubescent teen market interested only in a fashion statement.
Let's really THINK before we offer our $.02, shall we?

Jet Propulsion Lab
Activity Score 10679
Copywriter
Bye's picture

"a pubescent teen market interested only in a fashion statement" You sound like an old fart who thinks he knows what teens are all about, which I doubt you do. Let's think before being predictable.

Besides that, this ad is crap.

Bye
Activity Score 1464
Jet Propulsion Lab's picture

You got me there. No, I don't claim to know what teens are "all about", but I can assume or even predict what their mindset is like having been one myself and seeing them all over the city every single day. I was questioning the relevance of government "bureaucracy" in terms of marketing these shoes to them. And my prediction is that it won't fly. Period.

Besides that, this ad IS crap.

Jet Propulsion Lab
Activity Score 10679
Copywriter
LeeHarvey's picture

...and so are the shoes.

LeeHarvey
Activity Score 3045
Creative Director
Audrius Kubrik's picture

oohgly shoes... brushscript for logo, all right!

Audrius Kubrik
Activity Score 828
Vilnius
.nl's picture

Is there any idea in this ad? The redtape logo is so amateuristic.

.nl
Activity Score 207
Art Director
krautland's picture

that building on the left, just below the empire state? that's the publicis new york city office at herald square.

which is the only interesting thing about this otherwise completely pointless and disappointing ad.

krautland
Activity Score 3216
Art Director at erm... no calls please.
funky_frogii's picture

very cool art direction.....love it

love anything creative
http://addot.blogspot.com/

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

bushdlv's picture

yah! super cool art

bushdlv
Activity Score 59
Art Director at Makani Creatives |

bushdlv

salvarredy's picture

Nice art direction and illustration,

salvarredy
Activity Score 354
Photographer at Juan Salvarredy Photographer / Aloha Photo School |

SALVA.

www.juansalvarredy.com
http://www.containerone.info
http://thelift.tv/spain

adverbadger's picture

"ur" instead of "your"

the world is coming to an end

adverbadger
Activity Score 40
copywriter
CharlieR's picture

very cool angle but very boring idea.

CharlieR
Activity Score 92
düsseldorf
raj pandey's picture

to know more about footwear
check www.footfashion.elemntfx.com
it gives how shoe is killing people 2 trillion lacing method.

raj pandey
Rival2000's picture

looks like a porno DVD cover

Rival2000
Activity Score 45
Copywriter
Derek Mullings's picture

Who said anything about 'government'? Oh, you did,

Derek Mullings
Activity Score 38
Copywriter
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