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For reliable connections, 2

Campaign
Agency Network: 
Published/Aired: 
February 2009
Red Mobile:  For reliable connections, 2

Description

Print advertisement created by DM9 JaymeSyfu, Philippines for Red Mobile, within the category: Professional Services.

Advertising Agency: DM9JaymeSyfu, Manila, The Philippines
Chief Creative Officer: Merlee Jayme
Art Director: Herbert Hernandez
Creative: Allan Montayre
Copywriter: Louie Sotto
Photography: Paolo Gripo of DMV
Account Services: Caloy Sambrano, Fin Neric
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dshott's picture

What's the cutting mat for?

dshott
Activity Score 475
Kinneir Dufort - Industrial Designer |

Duncan
http://www.dshott.co.uk

loader's picture

i was asking myself the same question.
anyway the same wordplay (and funnier) was used in penguin books ad.

loader
Activity Score 1146
Copywriter at Pristop
Guest's picture

the shadow of scissor look like strange

(terrible english)

Guest
elgrecones's picture

holly cow... the scissor is floating..

elgrecones
Activity Score 323
Creative Director at Designer/Creative Director/CEO Marketing
Guest's picture

Herbert Hernandez use scissors in the cuttin pad then....

Guest
Guest's picture

doesn't make sense

Guest
Guest's picture

hmmmm?

Guest
Guest's picture

i dont understand this ad, ask Regine velasquez to sing, i understand whatever she say.

Guest
Guest's picture

What's the cutting mat for?

honestly? why take things so literal...

the cutting mat unifies the whole thing visually, goes with paper and scissors, that is if you are old than personal computers when you had to make artwork with tools!

Guest
dshott's picture

You don't use a cutting mat with scissors.
To "unify the whole thing visually" you need to scrap the scissors and replace them with a scalpel/craft knife.

dshott
Activity Score 475
Kinneir Dufort - Industrial Designer |

Duncan
http://www.dshott.co.uk

le sotho's picture

Unimaginative, boring ... elementary.

le sotho
Activity Score 4
Bugis Junction
Guest's picture

Hello?????????

Guest
Guest's picture

?????? it need a cutter not a scissor.

Guest
Guest's picture

it needs.. ? :) you must first be aware of their campaign before you will understand the message of the ad.

Guest
Guest's picture

I'd LOVE you to try THAT idea on your audience. :D

"Hey target audience! Read be aware of our campaign before you understand the message of the ad!" XD

Guest
Guest's picture

it's a red mobile ad campaign. it's really not concrete. if you're not aware of their TVCs you won't get the point of this ad.

suncellular, one of red mobile's rivals offers unlimited calls. that's why they have this ad, saying that with their services you won't get disrupted calls.

i can see the idea because i've seen the tvc.. but without it even filipinos won't get the point.

Guest
Guest's picture

read "HELL.... O"

messages delivered better with good, clear and undisturbed connection....guess thats one of the idea...
you don't wanna call your loved ones and say, "HELL!"

Guest
Guest's picture

very weak...sorry...

Guest
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