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The light of donation, 3

Campaign
Agency Network: 
Published/Aired: 
December 2012

Description

Print advertisement created by FullSIX, France for Red Cross, within the category: Public Interest, NGO.

Caption

Donate.

Advertising Agency: 6AM / Fullsix Group
Creative Director: Laurent Bodson
Art Directors / Copywriters: Eric Landowski, Julien Korach
Photographer: Marc Paeps
Account Directors: Tewfik Aïdh, Noémie Moisan
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Highest Rated

emiliete's picture

Sutil, intelligent, I like it.

emiliete
Activity Score 646
Copywriter at WMcCann
kleenex's picture

no no and no.

kleenex
Activity Score 53212
Web Designer/Developer
Picky1's picture

Why does it remind me so much that old Cannes Lion ad for the BMW X5, with real horses under the hood ? Probably because of the same visual trick : a ray of light from the outside, through a hole shaped like the X5 radiator grille (or coin slot here).

By the way, I just cannot help myself : I am just wondering what would happen if a giant coin were inserted inside the hole... Ha ha !

To sum up : it is not only done, it is awkward.

Picky1
Activity Score 236
Picky1's picture
Picky1
Activity Score 236
tazyboy's picture

Agreed Picky1..

tazyboy
Activity Score 777
Art Director
chihirokiss's picture

not perfect

chihirokiss
Activity Score 74
Holy Angel University, Angeles City, Philippines
Roger Keynes's picture

Like.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

jrs's picture

Nice work

jrs
Activity Score 398
Copywriter
emiliete's picture

Sutil, intelligent, I like it.

emiliete
Activity Score 646
Copywriter at WMcCann
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