Plus Sign, 1

Campaign
Agency Network: 
Published/Aired: 
March 2012
Red Cross:  Plus Sign, 1

Description

Print advertisement created by Ageisobar, Brazil for Red Cross, within the category: Public Interest, NGO.

Advertising Agency: ageisobar, São Paulo, Brazil
Creative Director: Carlos Domingos
Art Directors: Henrique Mattos, Cristiano Rodrigues
Copywriter: Daguito Rodrigues
Photographer: Sergio Buss
Log in or register to post comments
mark3r's picture

Nothing left to say.

mark3r
Activity Score 1949
Art Director at Scout
andylefty's picture

Should the aide not be on the other side.

andylefty
Activity Score 4531
Graphic Designer at Central Saint Martins College of Art and Design
thelionaspirant's picture

@andylefty, no, he is rescuing them from the aftereffects of some sort of a hurricane or earthquake type of situation, so he is at the right place.
The problem though is, that the Red Cross logo in the middle makes it seem as if the Red Cross guy also needs to be rescued because he is reaching for it.

thelionaspirant
Activity Score 143
Copywriter
NicoCiego's picture

I agree with you. Besides that, he is on the lower ground which, I guess, adds to the idea that he is the one reaching for help.

NicoCiego
Activity Score 1031
Art Director at Quezon City Philippines
MicheleVirgilio's picture

good

MicheleVirgilio
Activity Score 2617
Abhishek Parikh's picture

I feel the ads are great. It is very deep in a way.. as in... the Red Cross is the point... the point at which the helper and the helpee come together. Good work guys.

Abhishek Parikh
Activity Score 568
cannes_l's picture

good idea

cannes_l
Activity Score 112
amirpasha's picture

NICE WORK

amirpasha
Activity Score 17
Graphic Designer at Medialink Advertising
Advertisement
Featured Content

Latest Collections

Advertisement