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Published/Aired: 
March 2009
Red Cross:  Piggy
Red Cross Print Ad -  Piggy

Description

Print advertisement created by Tif, Brazil for Red Cross, within the category: Public Interest, NGO.

Caption

Help helping.

Advertising Agency: Tif Comunicação, Curitiba, Brazil
Creative Directors: Thiago Biazetto, Fhabyo Mattesick
Art Director: Waldemar Segundo
Copywriter: Rafael Coradine
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Wordnerd's picture

hm. apart from the piggy bank, the 'keep helping' tells me it didn't help so far

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

where do you read "keep"?

Guest
Guest's picture

the word 'keep' suggest you continue doing something. so the 'help' has already been done and should continue

ad is to the point. and you should pay attention to english.

Guest
Wordnerd's picture

Ooops, my bad. i misread the line...

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

I like it!

Guest
Lucy80's picture

I cant see anymore the piggybank, stop please...

Lucy80
Activity Score 77
Art Director
Guest's picture
Guest
Guest's picture

great concept, but i'd have made the pig from clay, not ceramics.

Guest
Ed Mintone's picture

If stock photographers are shooting and selling images like this, then you know its been done.

Ed Mintone
Activity Score 585
Other
Guest's picture

This linked ad (of charity organization in South Africa) was awarded during Cannes Lions Festival in 2004.

Guest
alexander_bickov's picture

Nice pig

alexander_bickov
Activity Score 3281
Guest's picture

CALLATE IMBECIL!!!!!

Guest
valayamadvertising's picture

nice presentation - will it generate funds for a bad pig

www.valayam.com

valayamadvertising
Activity Score 244
Creative Director at VALAYAM CREATIONS |

www.valayam.com, www.valayam.com/blog

bayron1989's picture

I LIKE THE PIG, but I dont understang the text message, maybe 'cause i dont speak so fine the english

bayron1989
Guest's picture

TV3 / America's Next Top Model: Dog, 4

Guest
bubblestheclownfish's picture

Besides having been done before, as pointed out above (thanks), I don't know that this works for just them. Works for anyone really. I assume they want $ and not blood - so based on that, how does this work to promote the brand and what it does? Stick a mutual fund logo in the corner, or a (these days) car company logo and it's no different - even a Food Bank logo would work better as at least the starving/empty pig is one step closer to identifying it with the brand, as they need money to fund food purchases. Lazy ad.

bubblestheclownfish
Activity Score 614
Creative Director
Guest's picture

skinny piggy bank is a bit of a first thought...followed by an obese piggy bank for a savings account

Guest
Guest's picture

Simons Palmer Clemmow Johnson in London did the emaciated piggy bank visual idea over 15 years ago.

Guest
Guest's picture
Guest
Guest's picture

CALLATE IMBECIL !

Guest
Guest's picture

shutterstock rox!

Guest
just write's picture

dont get anybody explain!!!!!!!!!!!!

just write
Activity Score 651
Copywriter at Banyantree communications
Gatien's picture

So boring... please stop playing copycat

Gatien
Activity Score 14
Art Director
Gatien's picture

Boring. Done a thousand times.

Gatien
Activity Score 14
Art Director
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