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Martin Luther King

Campaign
Agency Network: 
Published/Aired: 
February 2009
Red Cross:  Martin Luther King

Description

Print advertisement created by McCann, India for Red Cross, within the category: Public Interest, NGO.

Advertising Agency: McCann Erickson, Mumbai, India
Creative Directors: Niranjan Kaushik, Akshay Kapnadak
Art Director: Amol Kulkarni
Copywriter: Prajato Guha Thakurta
Additional credits: Harshad Sreedharan, Shashank Lanjekar
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shahidali's picture

Is there anyone who will finish reading this? I couldn't. The little i've read, gave me the feeling of 'wishful' correlation between Kings achievement and Gandhi's philosophy. Don't know what that has to do with this ad. Probably I could have got the answer had I read the whole of it.:-)

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

Phil Lestino's picture

Another cross that's not read........

Phil Lestino
Activity Score 1684
creative420's picture

Freakin' awesome. Like it like it.

P.S.: Read it vertically and then horizontally.

creative420
Activity Score 279
Copywriter
whatthefudge's picture

Dude, don't take this the wrong way, but are you by any chance a McCann Mumbai employee? To show that I'm not picking a fight, let me finish with some smileys: B) :) ;) :P and so forth...

whatthefudge
Activity Score 1266
Adaddicted's picture

"Like the copy trick, but too long"!!!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

desaipriya's picture

The typography when it gets to the middle is a bit confusing, but brilliantly written.

desaipriya
Activity Score 24
Copywriter at Memac Ogilvy & Mather
tirthomitro's picture

this is sure-fire award material!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

raghavendra's picture

i'm blown away

raghavendra
Activity Score 232
Copywriter
desiideas's picture

this just seems like an honest attempt for awards and recognition. I dont care about the copy trick. How does it convey the message? or will it manage to generate any response?

desiideas
Activity Score 88
Copywriter, Rediff.com
ek kanya's picture

i read the first line 'Martin Luther Kind told the world'... and I know its for teh awards. God work guys. Hard work never hurts

ek kanya
Activity Score 814

am an advertising junkie | read my flog at http://www.desicreative.com/forum

makelogobigger's picture

reminds me of the cannes winner , the red cross one done.http://photobucket.com/albums/b160/adlova/Red_Cross.jpg

makelogobigger
Activity Score 470
Copywriter
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