Agency Network: 
October 2011


Print advertisement created by Y&R, United Arab Emirates for Red Cross, within the category: Public Interest, NGO.


Did you feel a sudden surge of hope?

Advertising Agency: Y&R Dubai, UAE
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morse's picture

It's very nice, but I though in Dubai they have red crescent not red cross...

Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Taylormade's picture

I guess they thought it would be easier to win awards with a cross.

Activity Score 408
sirvan's picture

Gee. We have a SCAM indicator, don't we ;)

Activity Score 29860


"I love some things, and don't love some other things."

Taylormade's picture

Realistically, pretty much every ad on this site was created with award aspirations. Otherwise, why put it up here? But that doesn't make the ad a scam.

That said, this is probably a scam ad, seeing as there's no Red Cross UAE. Plus, because it is DM, they just have to print it out, glue it together and take a picture. Also, most charity ads are pseudo scam ads already. In most countries people come up with charity ads pro bono and run them with donated media space. It's just the way it is; I'm not passing any moral judgements. I've won at the charity ad game too. A good idea is still a good idea. (And Creative Directors can spot good ideas that actually ran for a tough client so it all evens out in the end.)

Activity Score 408
MindDrift's picture

It's an ad for the Lebanese Red Cross.

Activity Score 1170
Graphic Designer
Taylormade's picture

The URL on the piece says – but the Lebanese Red Cross' URL is Strange.

Activity Score 408
Jexep's picture

Such a Great way to create action for consumers' curiosity and impact.

Activity Score 182
Planner at BrandBaker |

my marketing blog (Thai Language):

andylefty's picture

Nice mechanism.

Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
lpgatti's picture
Activity Score 339
Creative Director at publicidade |

Lp Gatti

Ron Burgundy's picture

before i clicked the thumbnail I thought the pull thingy was going to pull the family out or something, feels underdone IMO

Ron Burgundy
Activity Score 1630
Art Director at Southern California
MK-tessa's picture

I think it's too small of a change. Not a big enough impact to make me care (or notice for that matter) When you pull something you want something drastic to change or at least get excited.

Activity Score 216
Art Director at student