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Soccer

Campaign
Agency Network: 
Published/Aired: 
September 2008
Like
30
Views
18900
Red Bull:  Soccer

Description

Print advertisement created by Lins, Singapore for Red Bull, within the category: Non-Alcoholic Drinks.

Caption

That's all it takes.

Advertising Agency: Lins Ad & Marketing, Singapore
Art Director: Eugene Yap
Copywriter: Sue Ann
Illustrator: Christopher Chong
Other additional credits: Anson Wong, Azman Bakar
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Highest Rated

dinukarangana's picture

i think it should be OFF SIDE broooo,
hAAAAAAA hAAAAAAAAh hAAAAAAA

dinukarangana
Activity Score 12
TBWA/TAL |

RANGANA

antigo's picture

What the hell ?

This campain is very confuse!
1/10.

antigo
Activity Score 30
Copywriter at 55 Brasil Comunicação
elgrecones's picture

this one doesn't make nay sense... whats the advantage in soccer when you're alone in the atack?

elgrecones
Activity Score 323
Creative Director at Designer/Creative Director/CEO Marketing
Heads's picture

Antigo was quiet generous.

Well, honestly: 0,5/10 at most. But I was being very noncritical.

Heads
Activity Score 194
Copywriter |

_____

contact_heads@web.de
_____

Ad_Man's picture

where are the goal keepers? where are the other team members?
this doesn't make any sense... really!!

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

perimosh's picture

That generous world.

perimosh
Activity Score 24
Copywriter at http://cargocollective.com/elperi |

La mentira bien escrita suele ser corajuda.

missed my turn's picture

Just completely devoid of any creativity. Awful stuff.

missed my turn
Activity Score 426
puppiepoppy's picture

ZERO point....that's all this idea takes.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

m í t i c o's picture

-50,000 pts.

m í t i c o
Activity Score 676
Art Director at BBDO Honduras
huangzhewei's picture

bad

huangzhewei
Activity Score 41
Creative Director
JacelynAngel's picture

opponent all sleeping because they don't drink red bull,

so he is the only one awake~~score and GOAL!!!

JacelynAngel
Activity Score 59
UTAR
dinukarangana's picture

i think it should be OFF SIDE broooo,
hAAAAAAA hAAAAAAAAh hAAAAAAA

dinukarangana
Activity Score 12
TBWA/TAL |

RANGANA

capywriter's picture

Nothing but stupid comments. That's all I see here.
Personally I don't think this idea is so bad at all (only 'swimming' is more confusing and less 'spectacular')

capywriter
Activity Score 5512
Copywriter at Freelance
SeanMartin's picture

Exactly. The only question here is, Will the target market get it? Yes, they will. Does it matter that it's not high concept or innovative art direction or any of that other crap they teach you in Advertising 101? Not one whit. So... does it work? Damn straight.

Moving on...

SeanMartin
Wolf_Kind's picture

I would love to see all of the guys with the negative comments read a book or try to talk out loud...
This is an awesome idea, the execution could have been better though. Do you guys need us to explain the ad to you?

Wolf_Kind
Activity Score 20
AAA School of Advertising |

" " - Junior Copywriter

virtualplaydoh's picture

It's not awesome. And it's been done over and over. It's an old idea. Plus, you need to come up with something better for red bull.

virtualplaydoh
Activity Score 252
Whitefang's picture

Hey junior, if you think this is awesome you are going to be junior for a very, very long time.

Whitefang
Activity Score 509
Big Friendly Monster 822's picture

whitefang, c'mon you don't have to put people down in this way...junior or senior does it really matter? Any idea can come from anyone, even a tea lady. It's just a damn position & people do improve. It may not be that awesome but it does really work in a sense of speaking to the consumers to understand in a strategic way although i too can see mistakes of like where r all d goal keepers...Maybe they should have put a goal keeper at the black side. All i've always seen ppl doing in this site is giving bad comments but no constructive comments on how could it bring it to a better level. No hard feelings people.

Big Friendly Mo...
Activity Score 159
Art Director
SeanMartin's picture

And hiding behind your little handle -- who are you?

No, it's not brilliant advertrising when you stack it up against some of the true giants in the field, but does it speak to the consumer? YES. Does it make the consumer feel good about him/heself? YES. Does it create a solid relationship between that feeling and the product? YES.

So is this a good ad? Damn straight.

SeanMartin
chrisclv's picture

thanks for the comments...i'm still in the learning process...thanks anyway...

but seem whitefang is a powerful senior...but he is a little too ego and look down on juniors and save it for your own artwork...

chrisclv
Activity Score 15
Graphic Designer at Lins Ad Kuala Lumpur |

Cr~Z

Atmosfear's picture

dont do this to Red Bull. You can create so many ideas with Red Bull's big name and its brand personality. Explore more, eh... Cos this is such a raw idea...

Atmosfear
Activity Score 50
Graphic Designer at Jakarta
young gordon's picture

SCAM

young gordon
Activity Score 7

Markw

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