A kick in the head, 2

Campaign
Agency Network: 
Published/Aired: 
April 2009
Like
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Views
11249
Red Bull:  A kick in the head, 2

Description

Print advertisement created by Linksus, China for Red Bull, within the category: Non-Alcoholic Drinks.

Advertising Agency: Linksus Beijing China
Creative Director: E Sun
Art Directors: Anthony Wang Jun
Copywriters: Xiao, Mike N
Illustrator: Anthony Wang Jun
Photographer: Hua Huang
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Highest Rated

Guest's picture

It´s a little painfull, don´t you think??

Guest
Guest's picture

what the hell!!!!

Guest
Guest's picture

These images are by Tara Moore for Getty Images - not the name credited.

http://www.taramoore.co.uk/

Guest
StarlaY's picture

this agency has used a ready photo, made an ad out of it after adding some sprinkles and a headline.
didn't give any credits to the "Real" photographer and pretends that they come up with the idea first and made a shooting for it, and nobody here says anything? I think it's a shame and disrespectful...
At least give some credits to the photographer!

“Inspiration exists, but it has to find us working.” Picasso.

StarlaY
Activity Score 310
Copywriter |

“Inspiration exists, but it has to find us working.” Picasso.

Guest's picture

Thats' why the kick looks more like a punch

Guest
everartz's picture

this is not a kick in the head, its a punch on the cheek! and its a bad way to show somebody being hurt or something to say its a mind refreshing drink!

--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

This is a kick in the teeth...to good advertising. I'd much rather be slapped in the cerebellum, anyway.

Guest
Guest's picture

Not sure I'd want to consume something that either A. tastes awful. Or B. Is some kind of toxic sludge

Guest
Guest's picture

Whats great is the art direction, but this has been done before by many students for various products, such as horseradish kick to the face(same exact art direction). I think you would need to show more of the unique product benefit.

Guest
Guest's picture

It´s a little painfull, don´t you think??

Guest
Gott's picture

"a kick in the head"? Really?

Do i want a product that promises me a kick in the head? Why not a kick in the balls? I'd probably want that just as much...

You use that line for all 3 executions like it is gold or something...

If 50 teams were given red bull as a client how many would have thought of "a kick in the head" in the first 10 minutes? I'm guessing most of them...and they would have built on it, because it's not clever enough on it's own.

Gott
Activity Score 36
MAS
Guest's picture

done in 2007 for a very strong german beer:

Guest
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