Words, Pussy

Campaign
Agency Network: 
Published/Aired: 
March 2010
Red Balloon:  Words, Pussy

Description

Print advertisement created by Ogilvy, Brazil for Red Balloon, within the category: Education.

Caption

English for Children

Advertising Agency: Ogilvy Brazil
Vice President Creative Director: Anselmo Ramos
Head of Art: Denis Kakazu
Creative Director: Fred Saldanha
Art Director: Guilherme Nobrega
Copywriter: Claudio Lima
Illustrator: Guilherme Nobrega
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lynz's picture

Well there is pushing the boundaries and then there is just wrong. I think this is a horrific approach for a primary school, completely inappropriate and I would go running the other way if I was a parent. I thought this was a funny play on words for a sex shop when I first saw this.

lynz
Activity Score 104
Art Director
Critic's picture

I don't see purpose in this ad. Are they saying words like these being taught for kids at Red Balloon? What's the idea?

Critic
Activity Score 271
Copywriter at Slow shutters
ossman's picture

I agree with the comment above that i looks like funny campaign for a sex shop. I wonder if parents would allow this for their 5 year olds.

ossman
Activity Score 29
Graphic Designer
royschellekens's picture

Wrong approach. Wrong association!

royschellekens
Activity Score 390
Art Director at Art Director |

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RogerSterling's picture

I dont get what is wrong with this campaign, if you dont live in a english speaking country and dont speak english you'd want your kids to learn the real meaning of the word before learning is a bad-word. I think is funny.

Maybe here in the US or in England this would be offensive, cause we cant dissociate the words from sex anymore.

RogerSterling
Activity Score 85
Axl's picture

And the target is or children of 3 untill 14 ???

Axl
Activity Score 266
Paris
Adaddicted's picture
Adaddicted
Activity Score 3431
Art Director |

withalltherespects

michelangelo's picture

forced... try again

michelangelo
Activity Score 660
whatthefudge's picture

Ouch.

whatthefudge
Activity Score 1266
Molecule's picture

what a disgrace

Molecule
Activity Score 435
Copywriter
silvi's picture

Sex and children connection is never a good idea. Bad aproach.

silvi
Activity Score 4170
Copywriter
Dadaism's picture

Nice! The whole campaign is nice. How do you deem vulgarities? Are pussy, cock and ass still vulgarities? Is a culture breakthrough we are looking at.

Dadaism
Activity Score 161
Darling Design
Phil Lestino's picture

This is total ARSE.......

Phil Lestino
Activity Score 1682
fadirahhal's picture

no way..

fadirahhal
Activity Score 235
Art Director at Emirates Hospital and CosmeSurge
raulbanderas's picture

the colors are really cool, i like it

raulbanderas
Activity Score 357
rolling.stone's picture

i really liked the campaign

but a one liner copy could have pushed it further

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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Guest's picture

The idea of a bad word/thing looking nice because of the product benefit has been done a lot. That's why I don't like it.

But you guys are wrong thinking this is inappropriate. In Brazil english is NOT our second language so its not offensive. They could have picked better words, sure. But its a ghost ad just to win awards, so who cares.

Guest
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