Words, Ass

Campaign
Agency Network: 
Published/Aired: 
March 2010
Red Balloon:  Words, Ass

Description

Print advertisement created by Ogilvy, Brazil for Red Balloon, within the category: Education.

Caption

English for Children

Advertising Agency: Ogilvy Brazil
Vice President Creative Director: Anselmo Ramos
Head of Art: Denis Kakazu
Creative Director: Fred Saldanha
Art Director: Guilherme Nobrega
Copywriter: Claudio Lima
Illustrator: Guilherme Nobrega
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Highest Rated

Adaddicted's picture

"wHOLE campaign is fantASStic..............not"

Adaddicted
Activity Score 3403
Art Director |

withalltherespects

Bangads's picture

I think they are educating the real meaning of the words and not the sexual meaning those words are generally used in. Cause either children get confused or attracted towards learning the other meaning...

Bangads
Activity Score 65
Copywriter at Copywriting
Schirone's picture

i like the illustrations, even tho i think is too "foodish"

Schirone
Activity Score 98
Art Director at www.aibi.it |

i'm here because i'm procrastinating

Adaddicted's picture

"wHOLE campaign is fantASStic..............not"

Adaddicted
Activity Score 3403
Art Director |

withalltherespects

whatthefudge's picture

Jeez.

whatthefudge
Activity Score 1262
shitmonk's picture

i get the message but why is the word ASS so huge?
having the regular size donkey image (only one donkey) and the standart look of a "dictionary, meaning of word" image would work much better, nice try, but miss.

shitmonk
Activity Score 455
Phil Lestino's picture

Maybe they are talking about a big ass.

Phil Lestino
Activity Score 1654
Molecule's picture

Maybe the agency had a grudge against the client and couldn't believe they actually sold the idea. Kind of like Disney animators got away with hidden sexual messages, except this is not hidden. I'd expect better from Ogilvy, honestly.

Molecule
Activity Score 429
Copywriter
Molecule's picture

plus, when was time these words were taught? "son, this is an ass." or "look at how that cock is pecking at the chickens". No.

Molecule
Activity Score 429
Copywriter
shitmonk's picture

hahahaha

shitmonk
Activity Score 455
atb2005's picture

I agree this is wrong, and I can't believe Ogilvy created it. I am aware that these words have other non sexual meanings too, but let's be real.. we rarely use them. No one would say I've got three asses or let's go feed the cocks. I'm also yet to hear someone say "Come here, pussy" 3 stars just for the cute colors and illustrations. Ogilvy, you must be embarrASSed!

atb2005
Activity Score 13489
Phil Lestino's picture

This is a BUM deal....

Phil Lestino
Activity Score 1654
Jakarta Jack's picture

Cannes is sooooooo disappointing this year.......

Jakarta Jack
Guest's picture

what's up with Cannes? I say ban them for awarding this kind of work. There were a few good entries, but overall horrendous.

Guest
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