Search, Computer

Campaign
Agency Network: 
Published/Aired: 
February 2010
Red Balloon:  Search, Computer

Description

Print advertisement created by Ogilvy, Brazil for Red Balloon, within the category: Education.

Caption

Broaden your child's horizons. Red Balloon. English classes for kids.

Advertising Agency: Ogilvy, São Paulo, Brazil
Executive Creative Director: Anselmo Ramos
Head of Art: Denis Kakazu
Creative Director: Fred Saldanha
Art Directors: Eduardo Doss, Denis Kakazu
Copywriter: Hugo Veiga
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Highest Rated

atb2005's picture

Excellent! I am wondering if Red Balloon realized that the previous campaign - cock, ass, and pussy - was a disaster and asked for a new one! lol This one makes sense, and is kid-friendly.

atb2005
Activity Score 13557
atb2005's picture

Excellent! I am wondering if Red Balloon realized that the previous campaign - cock, ass, and pussy - was a disaster and asked for a new one! lol This one makes sense, and is kid-friendly.

atb2005
Activity Score 13557
sirvan's picture

Yeah, that other one was absolutely terrible. And offensive. And probably illegal in some countries. This one's not a home run, but it's much better.

Although, I do agree w/ the comments about the color palette. It certainly does look like a cigarette.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

atb2005's picture

It does look like a cigarette..lol Oh well. I guess anything produced for the Red Balloon is doomed to be controversial.

atb2005
Activity Score 13557
Adaddicted's picture

"still they find nothing, but Cactus""

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

monsieurange's picture

Nice. Dice lo que tiene que decir de una manera simple.

monsieurange
Activity Score 520
Creative Director
dreadboy's picture

Simple and excellent. Ogilvy style that is, just like the other print in this campaign.

dreadboy
Activity Score 413
Photographer |

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

Ed Rapport's picture

havent seen the other ad yet. but does look like a ciggerate. something about this layout i'm not feeling.

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
Ed Rapport's picture

this one..

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
perromalo's picture

Very easy to understand. I like it.

perromalo
Activity Score 435
Creative Director at Mateo&co
Oussama Black Knight's picture

Absolutely, when I've fisrt see the thumbnail, I thought that's about an anti-smoking Ad, however, it rocks.

Oussama Black Knight
Activity Score 98
Casablanca |

Inspiration exists, but it has to find us working

silvi's picture

Direct to the point and to the parents. Good.

silvi
Activity Score 4170
Copywriter
Muhammad Imran's picture

neat communication indeed!

Muhammad Imran
Activity Score 616
Art Director at Orbit Advertising |

www.praxisadvertising.com

Dzsoi's picture

35 million sites are not enough?! Just kidding.

Dzsoi
Activity Score 8611
Copywriter
tchifi's picture

Not bad at all.

tchifi
Activity Score 164
Creative Director
pepsiice's picture

likey :)

pepsiice
Activity Score 253
Graphic Designer
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