Log in to post comments

Highest Rated

SaraShelton's picture

As a woman who gets her period 12 times a year, I have to say I'm not "sensitive" to anything about the subject. In fact, isn't it men who are all, "ewww!" about it? I like that this ad isn't about empowering women, or being embarrassed about getting your period. It's a tasteful execution for a tough client. I don't know about you girls, but I want my underwear to be Tampax Red and not so much Shiraz Red. Kudos. Solid work.

SaraShelton
Activity Score 4
Copywriter at Johannes Leonardo
chintan ruparel's picture

yup...this is from ian hart's book. like it, but not out of the world

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

LAZ's picture

it made me smile. but still, im into pantone-women ;)

LAZ
Activity Score 288
Art Director
SandMan69's picture

This is just childish. I'm guessing that whoever did this is a bloke. There might as well have been rollerblades in there as well.

Not a great idea/execution

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

the_ashlands's picture

rollerblades????????? that must be some obscure euro joke......

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

copycomoelcopi's picture

is this ad oriented to female art directors?

copycomoelcopi
Activity Score 820
Copywriter
squirrely's picture

People use those swatches when their at the hardware store buying paint for their living room. Note that those aren't pantone swatches. This is a good ad.

squirrely
Activity Score 316
Graphic Designer
ChuckNorris's picture

I don't think women want to think about blood, when you are talking about their periods.

ChuckNorris
Activity Score 834
Creative Director
jennywhx's picture

yes, i agree to you. it's something private, and i don't feel comfortable with this ad, i don't see any benefit of this product as well.

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

Juan Carlos Javier Bossi's picture

But he won a place in the blog, congrats, we hace to remember its a student

Juan Carlos Jav...
Activity Score 143
Copywriter
drizae's picture

Peppermint red? I'm a little over the whole colour swatch execution thing, seen it done way too many times before.

drizae
Activity Score 503
Copywriter |

Fail Harder.

writergeekdez's picture

i don't care if he's a student. as jennywhx said, this is something private. this ad makes me feel uncomfortable. talk about turning off your target audience. if a dude is gonna come up with a tampon ad, they need to keep in mind who they're talking to - and how it's going to make us feel. this just goes to show that he is unable to relate with women. wonder if he has a girlfriend?

writergeekdez
Activity Score 255
Copywriter
PaulyG_fill in the blank's picture

what is the message here? That tampax tampons won't go red? Is that possible? I'm blaming my not-knowing on ignorance, being a guy and all. The only thing that caught my eye was the 'redrum' red. That's kind of funny, but other than that, not one of my favs.

PaulyG_fill in ...
Activity Score 1148
Copywriter
the_ashlands's picture

pretty sure its talking about the garment.

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

PaulyG_fill in the blank's picture

ha, ok, that would make more sense.

PaulyG_fill in ...
Activity Score 1148
Copywriter
IMH's picture

Hey. I'm one of the creatives involved with this ad. Some of the comments have gotten a little personal here. Please, let's keep it about the work (my relationships with women have generally been quite healthy, thankyouverymuch). As an aside, I realize this is a delicate subject. Many thanks to those who enjoyed the ads and posted positively, and honest apologies to those who were offended.

IMH
Activity Score 6
Copywriter
fersvax's picture

Kinda disgusting, though.

fersvax
Activity Score 1239
Creative Director |

FER.

SaraShelton's picture

As a woman who gets her period 12 times a year, I have to say I'm not "sensitive" to anything about the subject. In fact, isn't it men who are all, "ewww!" about it? I like that this ad isn't about empowering women, or being embarrassed about getting your period. It's a tasteful execution for a tough client. I don't know about you girls, but I want my underwear to be Tampax Red and not so much Shiraz Red. Kudos. Solid work.

SaraShelton
Activity Score 4
Copywriter at Johannes Leonardo
raverus's picture

Maybe it's a student work but i am sure this ad doesn't work no matter how much ppl like it.

Sometimes harsh comments are important for improvement.

Work harder.....think harder too, cheers.

raverus
Activity Score 1476
Art Director
vero1's picture

Ad worked for me. Not amazing, but I like it.

vero1
Activity Score 6
Art Director
RAZ21's picture

i agree with Sara. It's men who are mostly appauled by something which is totally natural. I think this ad conveys the meaning just fine and doens; make me as a woman, feel offended or disgusted by it. And to the people who didnt get it( paully_g) it's supposed to say that with the tampax on, your underwear is kept clear and having your period has no..."side-effects" on your underwear.

RAZ21
Activity Score 255
Copywriter |

"there's nothing more difficult than a line"p.picasso

Advertisement
Featured Content

Latest Collections

Advertisement