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Recycled paper

Published/Aired: 
August 2006
 Recycled paper

Description

The idea was to advetise Green Choice's environmentally friendly products by making ads that were themselves environmentally friendly. Posters were printed on reused scrap paper that had been previously destined for landfill. This poster was printed on office waste paper, eg. faxes, photocopies and emails.

Typographer: Retoucher: David Dennings

Advertising Agency: Publicis Mojo, Sydney, Australia
Creative Director: Darren Spiller
Copywriter: Hamish Spencer
Art Director: Heather Sheen
Photographer: Steve Turner
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ema's picture

interesting and inovative

ema
Guest's picture

How many pages required for A single poster?

Guest
Zulu's picture

Excellent.

Zulu
Activity Score 84
Creative Director |

Saving my wit for the comments

jules's picture

well done! but somehow i have a feeling that ive seen the idea before...

jules
Jonny Lonestar's picture

flippin great!!! that idea has legs....
These are way beyond typical award show witty crap....

Jonny Lonestar
Activity Score 282
Art Director
JLathrop's picture

If this campaign was printed on recycled paper, why is the ad artwork BEHIND all of the scrap paper copy? Shouldn't the new printed ink of the bottle be OVER the copy on the scratch paper? Maybe I just can't tell from these views or I'm missing something.

Interesting concept though.

JLathrop
Activity Score 22
Graphic Designer
ivan's picture

I don't think green (cyan + yellow) will cover black.

ivan
Creative Director at Ads of the World
JLathrop's picture

It's probably just my not really being able to view them close enough. Perhaps if I could look at the real thing, I would see it. The one that really gets me is the toilet bowl cleaner. It is playing tricks on my eyes and looks like the bottle is behind the fax lines. All in perception!

JLathrop
Activity Score 22
Graphic Designer
MADE in the USA's picture

Nice concept layering, delivering a unique approach.
Good Job. mit-u )

MADE in the USA
Activity Score 434
Other |

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Iwhoopyou's picture

Will the consumer notice the recycle paper? Is a billboard, consumer suppose to view it from far range, so i dont think it will work interactively with the consumer. Nice concept thou.

Iwhoopyou
directorreddy's picture

Vijay Reddy

its nice... :)

directorreddy
Activity Score 7
Creative Director in Dubai |

Vijay Reddy

Guest's picture

this one is the best. you can still tell that the paper is recycled without it overtaking the visual, great concept.

Guest
Guest's picture

this one is the best. you can still tell that the paper is recycled without it overtaking the visual, great concept.

Guest
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