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josephine's picture

nice!

josephine
Activity Score 10
Other |

jo

Pila's picture

nice one

Pila
Activity Score 177
Art Director |

Pila

Maitredeslettres's picture

pretty job...
tidbitz

Maitredeslettres
Activity Score 179
Copywriter |

________________________________________________
::Imagination is intelligence with an erection::

whitespace's picture

Oldie but nicey.

Makes me wonder how an illustrator was involved though.

whitespace
Activity Score 1953
Creative Director
fersvax's picture

The illustrator did the white background!!!!

fersvax
Activity Score 1239
Art Director |

FER.

B128's picture

Ha ha ha.... good one fersvax...

I think this is one of those ideas you need to sketch first before proceeding to photography. I hope that explains the illustrator's role.

B128
Activity Score 392
Art Director
the mighty ham's picture

Very nice. And the first person to say something about "visual solutions being part of the 90's" will be shot... then cloned... and then all their clones will be shot.

the mighty ham
Activity Score 94
Copywriter
cheok's picture

nice, simple, exactly the kind of ad i love.

cheok
Activity Score 32
Other
cooties's picture

lovely.

cooties
Activity Score 180
Other
popdistortion's picture

Simply simplistic. Nice work. Probably more advertising for advertisers but who cares?

popdistortion
Activity Score 1592
cgreyes's picture

I have a friend who did the exact same ad in school and won a couple of awards for it. The only difference was the books are red. I think someone is ripping off this ad.

http://www.verticalcurve.com/zukoslavia/images/book-exchange%201.jpg.
Shame on you.

cgreyes
Activity Score 6
Art Director
mikelite's picture

cabron! these bastards stole from Tommy! Who cares about Jori, but tommy? Those bastards.

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

ryanfluet's picture

excellent

ryanfluet
Activity Score 105
Art Director at 180LA
riseabove's picture

Great stuff.

riseabove
Activity Score 8
Creative Director
DDBill's picture

ANOTHER COINCIDENCE AD....

DDBill
Activity Score 120
Art Director |

William Bernbach - An idea can turn to dust or magic, depending on the talent that rubs against it.

rubberstamp's picture

why do you say that???
the metaphor of recycle has been used... but here its done refreshingly...

rubberstamp
Activity Score 66
Graphic Designer
rubberstamp's picture

hey cool... old metaphor but nicely done

rubberstamp
Activity Score 66
Graphic Designer
slim's picture

What is this? Leo Burnett Singapore week?

Nice ad tho. Bit familiar.

slim
Activity Score 1047
Copywriter
viral fever's picture

good but the whole recycle symbol thing is passe.

viral fever
Activity Score 30
Planner
mahi_dhk's picture

nice job

mahi_dhk
Activity Score 90
Art Director at Grey Dhaka
debu purkayastha's picture

thats nice!

debu purkayastha
Activity Score 84
Creative Director
Capitalist's picture

Now, that's what i call - a cool Idea...

Capitalist
Activity Score 132
Copywriter |

No idea's too bad...

Ainadaliel's picture

Very simple, very effective...

I'm SO jealous!!! Haha!!!

Ainadaliel
Activity Score 271
Copywriter
sanjukappil's picture

thats wonderful!!!

sanjukappil
Activity Score 14
Copywriter
Néstor's picture

very nice, creative, and simple job...

Néstor
Activity Score 126
Copywriter |

ZappingLatam.com

kc_brock's picture

holy crap.
that ad is the exact same as that miami ad school kid.
down to the centered logo and copy.

quite a coincidence.
great ad though.

kc_brock
Activity Score 703
Art Director |

rd

doodlejoe's picture

Genius! Excellent art direction. Credit to the green book too -- it helps elevate the idea of recycling. A winner.

doodlejoe
Activity Score 4
Art Director
wheel2wheel's picture

It was done by some students at the Miami Ad School. That was at least 3 or 4 years ago. I hope it's the same guys now at Leo Burnett, Singapore.

wheel2wheel
Activity Score 2
Copywriter
dub-pistol's picture

this one is by far stronger. Better art direction and a more appropriate client does help to propel the game. Still gets my vote for a great ad.

dub-pistol
Activity Score 8
Art Director
act's picture

another recyled ad.

act
Activity Score 535
Art Director
lara's picture

nice execution n art direction Simple n effective

lara
Activity Score 114
Copywriter
act's picture

ya but it's so boring. first level thinking.

act
Activity Score 535
Art Director
lara's picture

cooooooool old is gold, simple symbolic n effective

lara
Activity Score 114
Copywriter
Mr Parsley's picture

Stealing from other campaigns is fine, stealing from student ADs is just cowardly.

Mr Parsley
Activity Score 10
Art Director
Ruck's picture

what? was this stolen? if so where from, i am gutted i eally liked this made me smile?

Ruck
Activity Score 8
Graphic Designer
sold's picture

Submitted by cgreyes on Tue, 2006-11-07 02:05.

I have a friend who did the exact same ad in school and won a couple of awards for it. The only difference was the books are red. I think someone is ripping off this ad.

http://www.verticalcurve.com/zukoslavia/images/book-exchange%201.jpg.
Shame on you.

sold
Activity Score 3379
Copywriter
Guest's picture

Terrible Photoshop work. Anyone else see the light green splotches all around the books?

Guest
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