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Sushi

Campaign
Agency Network: 
Published/Aired: 
April 2009
Like
15
Views
11254
Reach:  Sushi

Description

Print advertisement created by JWT, Argentina for Reach, within the category: Health.

Caption

You don’t eat everything you eat.

Advertising Agency: JWT, Buenos Aires Argentina
Executive Creative Directors: Gonzalo Vecino, Pablo Álvarez Travieso
Creative Director: Diego Correa, Esteban García
Art Director / Illustrator: Juan Raimondi
Copywriter: Juan Besagni
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Guest's picture

great. i like a lot.

Guest
Guest's picture

truchito???

Guest
Guest's picture

pourquoi ces fonds-là ?

Guest
Guest's picture

nice idea, horrible look

Guest
Guest's picture

Nice idea... but the visual is ... "what?"

Guest
Guest's picture

When I roll-over, a pop up says sushi. Otherwise I would not have know. I thought it was perhaps a pie-chart on a decorative plate.

Guest
Guest's picture

Same here. I think partly because it's sitting on such a dark background you can't see any 'nori' circling the roll. That might have made it somewhat more recognizable as sushi.

Guest
just write's picture

copy is damn good... it' very good insight...

just write
Activity Score 651
Copywriter at Banyantree communications
Guest's picture

good idea! simple and direct

Guest
Guest's picture

Great! Cannes job

Guest
Guest's picture

congrats guys, fine work.

Guest
Guest's picture

Good, good, good. Winner.

Guest
Guest's picture

love the copy, not likewise the visual.

Guest
Guest's picture

7 star is for the copy.

Guest
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