Description
Print advertisement created by DDB, Peru for Reach, within the category: Health.
Finds what your toothbrush can't
General Creative Director: Marco Caballero
Head of Art: Christopher Graham
Art Director: Mirko Cuculiza
Copywriters: Aldo Silva, Jorge Bryson
Account Manager: Fabiana Pezzia
Retouch: Midas Digital

Yeah, okay.
The Jobless Writer
Will Think for Salary

I can't see very well the floss, could be better in magenta

Ok? lol Roger is being funny again. Complete nonsense.

When I realized it was floss I thought it was really good! Maybe make it easier to understand it IS floss...

I like the art direction. Unexpected. Nice.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

only the animal one is good.

I like the idea, but I didn't realize right away that the product was a dental floss. I had to read your comments and zoom in the image to see.
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"Nihil sub sole novum"

i think its confuse to understand... took a time to see what they wanna say... but after that, the art became cool

Really nice idea

Confused.

Ace. Beautiful artwork (looks way better than the one in the woods) and a pretty clever idea.
I just dont get how people could possibly be confused by this ad. I mean, you can see the actual product lying next to the main subject and the words "Dental Floss" make up 20% of all the text on this ad...
who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

¿Y esto donde salio?