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Cow

Campaign
Agency Network: 
Published/Aired: 
October 2008
Reach:  Cow

Description

Print advertisement created by JWT, Brazil for Reach, within the category: Health.

Caption

Your teeth can hide many things.

Advertising Agency: JWT São Paulo, Brazil
Executive Creative Director: Mario D'Andrea
Creative Directors: Mario D'Andrea, Roberto Fernandez
Art Director / Illustrator: Pedro Izique
Photographer: Regis Fernandez
Copywriter: Leandro Pinheiro
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Highest Rated

Crisp One's picture

these seem like the comps need to be tightened up...but the concept is great

Crisp One
Activity Score 2005
Other at New York
Crisp One's picture

these seem like the comps need to be tightened up...but the concept is great

Crisp One
Activity Score 2005
Other at New York
jsantanaxp's picture

yes, great concept.

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http://comunique9.blogspot.com

jsantanaxp
Activity Score 401
Other |

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http://www.comunique9.com.br

Wordnerd's picture

isn't this just another execution for a concept done at least twice? can't remember what it was, though

Wordnerd
Activity Score 6692
Copywriter
Guest commenter's picture

i think i have to say, cute...

Guest commenter
nicoruk's picture

i love it!

nicoruk
Activity Score 107
AUGE
Scam Detector's picture

Same concept was in last year's ARCHIVE #4 or something. Just a different execution this time.

Scam Detector
Activity Score 1048
General Manager
Nj's picture

COOL, NICE CONCEPT.

Nj
kabir's picture

why does every1 trash every ad appearing here.......???

is it mandatory to do so??? i dont think the 'Trashers' cud come up with anything better every time.....

these r gr8....

& how can 1 say OLD CONCEPT???!! the product is used to remove stuff stuck in the teeth.... so its obvious that they hav come up with THIS CONCEPT!!! now for the sake of creating a DIFFERENT CONCEPT they cant say 'reach will stop stuf from getting stuck in the mouth/teeth'... no product in the world can claim that...... or for the sake of a DIFFERENT CONCEPT yet again they cant say 'u will love having music in ur teeth'... or can they....

in advertising..... u can never say anything new.... u can only say the SAME thing in a NEW WAY....

i know i will b bashed....... but seriously..... get a life guys.....

kabir
Crisp One's picture

but seriously......get an account guy.....

Crisp One
Activity Score 2005
Other at New York
Favete's picture

HAhahahahhahahAahaHaH sorry but that was funny.

Favete
Activity Score 365
Consorcio Publicitario - Dir. Creativo |

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Change it, change it now coz they will tomorrow.

andrekaze's picture

What do u think about this concept?
adsoftheworld : Spit on the back of creatives, even if I can't do better.

andrekaze
Activity Score 97
andrekaze's picture

What do u think about this concept?
adsoftheworld : Spit on the back of creatives, even if I can't do better.

andrekaze
Activity Score 97
tototwiga's picture

Nice concepts. I might suggest not putting the copy under the animal's bottom... kinda unhygenic.

tototwiga
Activity Score 153
Toto
homutmiranda's picture

Should it be "dental floss"?

homutmiranda
Activity Score 37
Media student
corinabratu's picture

i always say I have a chicken between my teeth.
or a cow :))

this portrayals it perfectly

corinabratu
Elrehpani's picture

it`s DENTAL FLOSS, not denta floss
this is a big typographic error

Elrehpani
Elrehpani's picture

it`s DENTAL FLOSS, not denta floss
this is a big typographic error

Elrehpani
NatalieM's picture

Cool idea. Usually I would love the clay look, but I'm not sure about it here. I wonder how it would play out with a photographic animal or an illustration instead.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

floydeepurple's picture

cool work guys

floydeepurple
Activity Score 349
Copywriter
Mai_Maged's picture

nice and funny concept ;)

Mai_Maged
Activity Score 123
Creative junior in ( Inhouse) Marketing communication agency |

Creativity is simplicity

Guest commenter's picture

it's a cute, funny, simple, well art directed concept...love it....but if you think people are negative on this site you should see how much people trash work on campaignbrief.com....it's a pure bitch fest of epically bitter proportions

Guest commenter
G.J.'s picture

Looks like this work is going to win something - simple, unexpected, nice execution - well done Brazil!

G.J.
Activity Score 149
Copywriter |

No matter wat you do,
33% of the people will love it,
33% of the people will hate it,
And the rest won't give a fcuk.

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