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Guy

Campaign
Agency Network: 
Published/Aired: 
October 2010
Ray-Ban:  Guy
Ray-Ban Print Ad -  Guy

Also From This Campaign 2

Description

Print advertisement created by Cutwater, United States for Ray-Ban, within the category: Personal Accessories.

Caption

Never hide. Made for you.

Advertising Agency: Cutwater, SF, USA
Executive Creative Director: Chuck McBride
Creative Director: Travis Britton
Art Director: Leopold Billard
Copywriter: Christian Navarro
Art Buyer: Justine Barnes
Director of Print Services: Miriam Lee
Photographer: Claudia Goetzelmann
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Highest Rated

himanshu prabhakar's picture

Approach old but location is new dear!!

himanshu prabhakar
Activity Score 471
Art Director at Discovery communications india pacific |

Himanshu Prabhakar

Comments

jackmancer2017's picture

Pretty disappointing continuation of their campaign. Too much clutter if you ask me. And small construction workers at your face + "Made for you" is way to literal, obvious and cliché.

jackmancer2017
sirvan's picture

Never mind that the work is yawn-worthy, I wonder if this is the best strategy.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

Im curious abt this "Special China collection", so they are bespoke glasses?

Guest
Colish's picture

Old aproach.

Colish
Activity Score 146
Creative Director
himanshu prabhakar's picture

Approach old but location is new dear!!

himanshu prabhakar
Activity Score 471
Art Director at Discovery communications india pacific |

Himanshu Prabhakar

jackblack's picture

I love Cutwater, but I'm not loving these. That's okay, I haven't done anything great lately either. Fess up people, you probably haven't as well.

jackblack
Activity Score 2359
Art Director
Guest's picture

Awfull. I remember a beautiful campaign: Change the view. now their are going worse and worse.

Guest
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