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Black or White, Piano keys

Campaign
Agency Network: 
Published/Aired: 
May 2016

Description

Print advertisement created by Cuca Escola de Criativos, Brazil for Ray-Ban, within the category: Personal Accessories.

Caption

Not everything needs be black or white.

Advertising School: Escola Cuca, São Paulo, Brazil
Art Director: Junior Bulhões
Copywriter: Tiago Adolfo
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Highest Rated

atb2005's picture

When you have a coloring book, is it colored already or do you color(ize) it yourself? It's black and white; think of the frames here as a "coloring book".

atb2005
Activity Score 13557
jackmancer2017's picture

Lovely art, but with this message, why are the glasses black/white??

jackmancer2017
mralanjones's picture

Definitely fucked that one up.

mralanjones
Activity Score 260
Copywriter at DraftFCB, Auckland NZ
atb2005's picture

Because you get to colorize them yourself, Jack.

atb2005
Activity Score 13557
ivan's picture

How? Is that like Nike ID?

ivan
Creative Director at Ads of the World
atb2005's picture

I don't think so, though that wouldn't be bad. In my opinion, the reason the frame is white in all ads is because you yourself get to decide what color it should be (that's one interpretation). Ray Ban had a very nice limited edition collection of frames recenly, Rare Prints or something. They were all designed by artists.

atb2005
Activity Score 13557
jackmancer2017's picture

It doesn't communicate to me that I can choose my own colour.

jackmancer2017
atb2005's picture

When you have a coloring book, is it colored already or do you color(ize) it yourself? It's black and white; think of the frames here as a "coloring book".

atb2005
Activity Score 13557
jackmancer2017's picture

Bad comparison to be honest. It's an ad, it needs to communicate.

When you buy a chess board, do you start colouring it as well??

jackmancer2017
juniorbulhoes's picture

This product comes with five colored pens, so you can customize it. Thanks for the comments.

juniorbulhoes
Activity Score 7
Art Director at Escola CUCA
Guest's picture

I agree with Jack; art and idea very nice they must add some colourful frames to the Ad so it delivers the message properly.

Guest
Guest's picture

I agree with Jack; art and idea very nice they must add some colourful frames to the Ad so it delivers the message properly.

Guest
F.Abboud's picture

I agree with Jack; art and idea very nice they must add some colourful frames to the Ad so it delivers the message properly.

F.Abboud
Activity Score 218
Planner
Guest's picture

below the Logo, "Colorize" is there.
i think these ads deliver clear messages. good campaign.

Guest
Anonymous Author's picture

Lose the line of copy; insert coloured frames: excellence.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

sirvan's picture

Agree. Doesn't fully communicate the message.

All this says is "color is good" and "here is a white pair of sunglasses". It's a complete disconnect without SOME indication that you can colorize your own glasses. Putting the word "colorize" is not enough.

And making sure this communication was clear would NOT have hurt the ad.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

Simples e direto, otimo trabalho!

Guest
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