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Black or White, Chessboard

Campaign
Agency Network: 
Published/Aired: 
May 2016
Ray-Ban:  Black or White, Chessboard

Description

Print advertisement created by Cuca Escola de Criativos, Brazil for Ray-Ban, within the category: Personal Accessories.

Caption

Not everything needs be black or white.

Advertising School: Escola Cuca, São Paulo, Brazil
Art Director: Junior Bulhões
Copywriter: Tiago Adolfo
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Guest's picture

I like this campaign, but im not really sure, that you see a chessboard here, the other ads are perfectly clear.

Guest
Guest's picture

simple &straight to the point...

Guest
Guest's picture

however the product shown is Black&White :)

Guest
Guest's picture

kill the copy and it's golden

Guest
shahidali's picture

Good idea to remove the copy. specially if its saying the obvious without any value addition.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

tanerugan's picture

There is a big mistake in this campaign! Absolutely, the product should be black and white. Maybe the body copy hasnt shown thats way. ih the end,this mean i dont need a black-white glasses.

tanerugan
Activity Score 12
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