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Black or White, Barcode

Campaign
Agency Network: 
Published/Aired: 
May 2016
Ray-Ban:  Black or White, Barcode

Description

Print advertisement created by Cuca Escola de Criativos, Brazil for Ray-Ban, within the category: Personal Accessories.

Caption

Not everything needs be black or white.

Advertising School: Escola Cuca, São Paulo, Brazil
Art Director: Junior Bulhões
Copywriter: Tiago Adolfo
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Highest Rated

shereefku's picture

good one
I like it.

shereefku
Activity Score 16
Graphic Designer at DDBi Jeddah
Billoughsby's picture

This one and the keyboard work best. I like it. Elegant, undertstated -- what you'd expect from this brand.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Guest's picture

BULHOES!!!!!

Guest
Anonymous Author's picture

Lose the line of copy; insert coloured frames: excellence.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture

Saw a better execution of this same idea for a Pride Week ad awhile ago for a grocery store, which makes more sense than this unfortunately.

Guest
dadada's picture

i agree that not everything must be in black or white, so what's the new informtion ?

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

Guest's picture

mmm, a barcode needs to be printed in one colour (black on white f.e.) this one doesn't work for me

Guest
Guest's picture

Personally I like life in colour - but barcodes are instantly recognisable the world over in black and white. And as so many are added to printed items a colour version may distract from the design of the actual item and print graphics itself. Cost wouldn't affect digital use but it would affect printed materials. We considered this in great detail when we developed and launched the brand Creative Barcode (www.creativebarcode.com) and in the end stayed with black and white.

Guest
shereefku's picture

good one
I like it.

shereefku
Activity Score 16
Graphic Designer at DDBi Jeddah
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