Tear drop

Agency Network: 
December 2010
Ramsa:  Tear drop
Ramsa Print Ad -  Tear drop


Print advertisement created by Blink, Austria for Ramsa, within the category: Food.


Austria's hottest mustard. Since 1923.

Advertising Agency: Blink, Vienna, Austria
Creative Director: Bernd Graller
Art Director / Copywriter: David Maninger
Photographer: Sonja Priller
Finalizer: Hannes Hawlé / Viennapaint
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Highest Rated

Hellas's picture

I would have used a cracked egg sliding down the plate as a tear. Still a so so ad

Activity Score 1172
Student |

"I don't live in Greece, Greece lives in me..."

manumartin5's picture

I have seen something like this few weeks back.

Activity Score 1194
Art Director at Infinity Advertising Services Pvt. ltd.
TiltedChairCreative's picture

I feel like it's close to being cool, but then the connection between the roll and the tear is lost on me. Just feels random. It's like they kind of said, "We need a tear, so let's take a bite out of a roll so it's tear-shaped." But that's not enough. It's close.

Activity Score 513
Felicitas12's picture

I've been several times in Austria and I know the austrian kind of roll called "Kaisersemmel", which looks like this: http://www.ankerbrot.at/index.php?option=com_produkte&show=details&cat...
So the roll HAS 5 similar "tear-shaped" pieces and they look exactly like this!

Activity Score 2
tirthomitro's picture


Activity Score 2724
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

KbxAds's picture

omg what a stretch, half the people wont see the bun as a tear drop

Activity Score 944
Copywriter at Surat, India |


luispiter's picture

mmmm its bad...

Activity Score 2746
mr.x's picture

I like it. Kind of silly, but it works.

Activity Score 978
Forsbergs Skola
kleenex's picture

I say it does not work that well.

Activity Score 57557
Web Designer/Developer
sebarestless's picture

Oh, it was a tear.

Activity Score 114
Hellas's picture

I would have used a cracked egg sliding down the plate as a tear. Still a so so ad

Activity Score 1172
Student |

"I don't live in Greece, Greece lives in me..."

H.Works's picture

School work. Sorry, this really needed some more work.

Activity Score 100
Graphic Designer at Accademy of Fine Arts, Rome
Lazarus's picture

Ivan, how can you feel good about putting this up? Seriously?

Activity Score 1523
Creative Director
the_lizard_king's picture

I understood the tear drop only after reading it! Otherwise it sucks! Bad work!!!

Activity Score 1243
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

spinsarah's picture

The concept is okay (I guess), but it wasn't executed very well. I had no idea what the hell was going on until I read some of the comments...

Activity Score 108
MidasTouch's picture

My parents told me "do not play with food", I guess it also works with advertising! x)
I mean, there would have been plenty of better ways to give this message -which is not bad, even if it's already seen.

Activity Score 1020

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Idea Generator's picture

Bad ... really have to stretch to get the idea

Idea Generator
Activity Score 4
Copywriter at IoBM
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