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Truck Country - camping

Campaign
Agency Network: 
Published/Aired: 
July 2014
RAM:  Truck Country - camping

Description

Print advertisement created by The Richards Group, United States for RAM, within the category: Automotive.

Caption

Welcome to Truck Country where the crackling of a campfire is always on the playlist.

Advertising Agency: The Richards Group, Dallas, USA
Creative Directors: Rob Baker, Jimmy Bonner
Art Directors: Mike Latour, Justin McCormick
Copywriter: Chad Berry
Illustrator: DKNG Studios
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Highest Rated

kleenex's picture

Welcome to great art.

kleenex
Activity Score 57541
Web Designer/Developer
kleenex's picture

Welcome to great art.

kleenex
Activity Score 57541
Web Designer/Developer
shmoobuster311's picture

I dig the headlines beneath the "Truck Country" line. Maybe it's because I write, but I think they're good lines and I wish they were more prominent. Good job though, the feel of the art totally speak to truck buyers IMO.

shmoobuster311
Activity Score 244
Copywriter
ElBuffaloo's picture

Love this ad. Awesome art and beyond doubt great idea too.

ElBuffaloo
Activity Score 205
Copywriter
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