Craftsmanship

Campaign
Agency Network: 
Published/Aired: 
July 2012
RAM:  Craftsmanship

Description

Print advertisement created by The Richards Group, United States for RAM, within the category: Automotive.

Advertising Agency: The Richards Group, Dallas, TX, USA
Creative Directors: Rob Baker, Jimmy Bonner
Art Director: Mike Latour
Copywriter: Chad Berry
Illustrators: Andy Gregg, Joel Anderson
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Highest Rated

dean viii's picture

so what's the concept?

dean viii
Activity Score 1680
Creative Director
kleenex's picture

LOVE THE Vintage look.

kleenex
Activity Score 57557
Web Designer/Developer
ace85le's picture

Defenitely eye-catching.

ace85le
Activity Score 3933
Marketing Manager |

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the_lizard_king's picture

nice look... copy is okay.

the_lizard_king
Activity Score 1243
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

shahidali's picture

Love the treatment. Not all of it could be understood by me. Seems a bit too verbose. But, the different treatment caught my eyes.

shahidali
Activity Score 4037
Dhaka, Bangladesh |

shahid

Feysless's picture

nice typography and layout

Feysless
Activity Score 2625
Art Director |

groovy baby!

dean viii's picture

so what's the concept?

dean viii
Activity Score 1680
Creative Director
CommandZ's picture

I've said it before and I'll say it again. I like the art direction. I just "like" the headlines, but, these suffer from the usual Richard's Group hallmark, great on style, zero on substance, i.e. an IDEA. OK, nice retro treatment ala Michael Schwab, how is it relevant to the product or brand? Sure looks cool. OK so we get some bullet points that obtusely speak to "craftsmanship", a little too loosely IMO. And no URL to drive the audience to a site to get more details. Typical general agency shotgun blast. Designed to win AD awards, not to move the needle on sales.

CommandZ
Activity Score 2387
Creative Director
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