Crafted

Campaign
Agency Network: 
Published/Aired: 
October 2011
RAM:  Crafted

Description

Print advertisement created by The Richards Group, United States for RAM, within the category: Automotive.

Advertising Agency: The Richards Group, Dallas, TX USA
Creative Directors: Rob Baker, Jimmy Bonner
Art Director: Mike LaTour
Copywriter: Sue Batterton
Photographer: Andy Anderson
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Highest Rated

That One Guy's picture

what's with the edges of the layout? it looks like the camera film or something.

That One Guy
Activity Score 266
University of Houston
Nuntype's picture

I think I need to see this in person, really don't understand what's going on with the layout here. Does the top panel fold out? Is it a brochure? Is it just a regular spread split in two sections?

Nuntype
Activity Score 71
Helmet Chrome's picture

Totally lost me on the connection between the layout and product, PS for PS sake?

Helmet Chrome
Activity Score 260
Art Director
That One Guy's picture

what's with the edges of the layout? it looks like the camera film or something.

That One Guy
Activity Score 266
University of Houston
CommandZ's picture

I like the art direction. I love the headlines, but, these suffer from the usual Richard's Group hallmark, great on style, zero on substance, i.e. an IDEA. OK, so the headlines are done with screen printing/hot type blocks. Zero relevance to the product, but it sure looks cool. (Even cooler if it were still the 90's.) Same with the faux film edges on the photos, looks great, relates to the product how? Designed to win AD awards, not to move the needle on sales.

CommandZ
Activity Score 2511
Creative Director
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