Chambers

Campaign
Agency Network: 
Published/Aired: 
October 2011
RAM:  Chambers

Description

Print advertisement created by The Richards Group, United States for RAM, within the category: Automotive.

Advertising Agency: The Richards Group, Dallas, TX USA
Creative Directors: Rob Baker, Jimmy Bonner
Art Director: Mike LaTour
Copywriter: Sue Batterton
Photographer: Andy Anderson
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coolville's picture

beautiful work, mike.

coolville
Activity Score 22
Creative Director at bohan advertising | marketing
Nuntype's picture

Stunning art direction, the car comes across as an absolute badass. Initially I was turned off though because I didn't realise it was a double page spread.

Nuntype
Activity Score 71
krautland's picture

it is well art directed but without any idea at all it's totally forgettable all the same.

krautland
Activity Score 3212
Art Director at erm... no calls please.
DeaconDeath's picture

Let's party like it's 1995.

DeaconDeath
Activity Score 25
jeph's picture

Clever copy, and good sentiment for the target audience.

jeph
Activity Score 156
Copywriter
bate_palmas's picture

Nice aggressive art direction and copy in this campaign.

But I can't help but feel that it's lacking an idea.

That said, I think it will resonate with the audience.

bate_palmas
Activity Score 1479
adadict's picture

Beautifully art directed. If at some point in my career I get to have some ads as well crafted as these, I would be satisfied with the work I've done.

adadict
Activity Score 49
Art Director
kleenex's picture

I like the copy for the ads.

kleenex
Activity Score 58777
Web Designer/Developer
Billoughsby's picture

Like all good AD, the left side solution seems inevitable and obvious. BUT... it's these guys who did it. Kudos

Billoughsby
Activity Score 5154
Art Director |

That's it.

Taylormade's picture

Looks exactly like I imagine a truck ad looking like.

Taylormade
Activity Score 406
Glut's picture

@deacondeath, totally agree

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Nike Diesel's picture

Nothing special but the visual.

Nike Diesel
Activity Score 13708
Art Director
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