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Potato

Campaign
Agency Network: 
Published/Aired: 
April 2012
Raising The Roof:  Potato

Description

Print advertisement created by Leo Burnett, Canada for Raising The Roof, within the category: Public Interest, NGO.

Advertising Agency: Leo Burnett, Toronto, Canada
Chief Creative Officer: Judy John
Creative Directors: Judy John, Lisa Greenberg
Art Director: Anthony Chelvanathan
Copywriter: Steve Persico
Planners: Brent Nelsen, Ian Westworth
Art Buyer: Leila Courey
Photographer: Frank Hodel
Print Producers: Gladys Bachand, Kim Burchiel
Account Director: Natasha Dagenais
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Highest Rated

mertos's picture

great.

mertos
Activity Score 904
Creative Director
Hadrons's picture

Great copy.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

advocate's picture

old school

advocate
Activity Score 268
Art Director at Philippines
Reality Check's picture

Anyone who has already decided that old-school advertising is dead, that the distinctive copy-driven style has come and gone, needs to look at Raising The Roof to be proven dead wrong.

Reality Check
Activity Score 2549
everartz's picture

solid

everartz
Activity Score 7613
Art Director |

| everartz |

thedesignaddict's picture

Very good. Well crafted.

thedesignaddict
Activity Score 5403
Art Director at Freelance
chuckieT's picture

The body copy contradicts the headline. In the headline, it says you see lots of things in the potato, but only one thing in the homeless youth: a homeless youth. Then in the body copy it says you look at the homeless youth and see an addict, troublemaker or panhandler. Which is it?

chuckieT
Activity Score 680
Creative
Wordfruit's picture

If this is for a food magazine or for chefs, then I think it might work.

Even for people who tend to cook quite a bit, maybe.

It does get the idea across.

But I don't think it would really ring true broadly enough. Even if it's for an audience of people you believe are creative (but not chefs).

Wordfruit
Activity Score 1023
kleenex's picture

The copy is great.

kleenex
Activity Score 58797
Web Designer/Developer
Isbaish's picture

I love this approach.

Isbaish
Activity Score 22
NicoCiego's picture

Great work! Splendid copy!

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
butoke's picture

Great!
@ Wordfruit
I'm not a chef, and despite seeing just a potato, i get it. The line says it all.

butoke
Activity Score 99
Art Director at Mccann ericksson
10pencils's picture

Copy gave me goose bumps. That tells me the copy's hit the target.

Me.

And I'm not a chef.

#OverRationalizingKillsConcept.

10pencils
Activity Score 148
Copywriter at Noah's Ark, Lagos, Nigeria
vote4pedro's picture

When it comes to homeless youth, you can barbecue it, boil it, broil it, bake it, saute it. There's, homeless youth kabobs, homeless youth creole, homeless youth gumbo. Pan fried, deep fried, stir-fried. There's pineapple homeless youth, lemon homeless youth, coconut homeless youth, pepper homeless youth, homeless youth soup, homeless youth stew, homeless youth salad, homeless youth and potatoes, homeless youth burger, homeless youth sandwich. That's about it.

vote4pedro
Activity Score 4601
Copywriter
ScratchdCanvas's picture

great approach, great copy, but I like the one with the chair the most and I would like to see if the whole campaign played on word "POTENTIAL" like in the chair ad

ScratchdCanvas
Activity Score 30
Graphic Designer at Designer/Art Director
10pencils's picture

I'm so not voting for you, Pedro. lol

10pencils
Activity Score 148
Copywriter at Noah's Ark, Lagos, Nigeria
Edgar_Allan_Bro's picture

Great copy. I don't even think you need all the body copy. Just the headline and the tag still convey the strong message and the CTA.

Edgar_Allan_Bro
Activity Score 20
Copywriter
chuckieT's picture

How can you think the copy is great if you think 80% of it is unnecessary?

chuckieT
Activity Score 680
Creative
Manoma's picture

GREAT. THANKS.

Manoma
Activity Score 1108
Copywriter
mertos's picture

great.

mertos
Activity Score 904
Creative Director
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