Description
Print advertisement created by Leo Burnett, Canada for Raising The Roof, within the category: Public Interest, NGO.
Chief Creative Officer: Judy John
Creative Directors: Judy John, Lisa Greenberg
Art Director: Anthony Chelvanathan
Copywriter: Steve Persico
Planners: Brent Nelsen, Ian Westworth
Art Buyer: Leila Courey
Photographer: Frank Hodel
Print Producers: Gladys Bachand, Kim Burchiel
Account Director: Natasha Dagenais
Doesn't solve the root of the problem. A chair can't steal, rob or harass you. The message and analogy is faulty.
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what do you suggest, that copy should say " if you see an abandoned chair on the street you think, "it has the potential to rob me or harass me?" I disagree with you 100%....The direction is great and str8 to the point. it is exactly what one would think. good campaign for awareness of homeless youth.
I don't agree with you ace85le. There's truth in what this copy says. Just the same as people would rather help a dog than a human being. I agree with this approach 100%.
Great line, bad art direction.
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"I love some things, and don't love some other things."
Yes. Vancouver especially. They incentivize it with free methadone and weekly stipends. Idiots.
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"I love some things, and don't love some other things."
rubbish, ever seen a chair beating someone up?
Forced comparison . Why base it on a paradigm that isn´t even real ?. No, Mr. Creative, its YOU who sees that in a chair, this is bad.
GiBo
Is your audience furniture restorers?
adgoodie mentioned a dog.
Wouldn't that strike a chord with more people?
A dog might not fit as consistently with your line 'homeless youth have nothing...but potential', and I think that's a good line. But I don't think there are that many people who would straight away start thinking about the potential of the chair.
Wordfruit Copywriting Blog // Wordfruit Copywriters -- Richard's profile
I've seen same copy campaign with different visuals earlier...
Actually, I see an abandoned chair on the street and think, "the asshole could have at least waited until trash day to leave his chair on the street."
ones' trash is others treasure
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