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stateoftheart's picture

Looks like student work. Bad student work.

Activity Score 181
maxmagnum's picture

i think it's good. not every ad needs to be visually focused. the copy works.

Activity Score 2
Graphic Designer
Jet Propulsion Lab's picture

Can you believe the typography was NOT computer generated?
I'm sure there was some degree of manipulation and retouching involved later on, but each headline was made of large scale styrofoam models and then actually photographed...
That is true craftsmanship in advertising. A lost art. This campaign just got two enthusiastic thumbs up from me for that very reason!!

Ola Bergengren (the photographer) definitely deserves MAJOR recognition here...

Jet Propulsion Lab
Activity Score 10679
Spanky's picture

waste of money on a bad headline

Activity Score 4897
miko1aj's picture

not cimputer generated you say... but ... WHY??? For what? What does it change?

Activity Score 3086
Jet Propulsion Lab's picture

It has been reported that Skittles is one of the best selling brands at Masterfoods, Inc.
It's arguably THE most talked about candy brand around today. Skittles' brand recognition has skyrocketed ever since the account has been at TBWA/C/D/NY. When virtually every creative work that's been done for the brand translates into ringing at the cash register and turns into a pop phenomenon, you don't go asking around "...but why?" or "for what?"

Personal tastes aside, you gotta admit this is one of the most successful campaigns in recent ad history. These "candy geniuses" seem to know exactly what they're doing over at Chiat...

Jet Propulsion Lab
Activity Score 10679
miko1aj's picture

I do not deny that that was succesful campaign. I do not say that this is ugly ad or something either. But you were underlining that THIS typography is not computer generated and only thing which i thought about this is that that fact is completely unnecesary because whole idea of art direction of this campaign is NOT laying and not underlining hand made work. That's all.

Activity Score 3086
Davosk's picture

It would look better if it was computer generated. What a stupid waste of a photographers time and clients money, it looks very dated.

Activity Score 4811
Art Director
A. J. SMITH's picture

I completely disagree; I quite like the style, infact if it looked computer generated and shiny and glossy it would look exactly the same as every other ad/game/film etc etc out there and that would be dull dull dull.

Not a huge fan of the ad creatively, but I bet it was bloody effective!

It's only an ad.

Activity Score 2822
Chris's picture

this student work was a one show finalist i think

Activity Score 1935
Art Director
Mo's picture

These are good. These are Skittelish.
I love their TV commercials. Weirdly wonderful. :-)

Activity Score 648
Art Director
tjb1970's picture

i think this campaign is brilliant. it's nice to see that the art of the headline is not lost. every ad does not need to be a visual gag.

Activity Score 492
Creative Director
act's picture

good or bad, these prints won some awards.

Activity Score 535
Art Director
Dick Huges's picture

those headlines are crap

Dick Huges
Activity Score 937
salamandos's picture

I like it a lot, both lines and the illustrative typography.

Activity Score 1947
Art Director
DarkSide's picture

I love type ads, but this one isn't any good.
(I don't need no festival to tell me what I'm supposed to like)

Activity Score 1066
Renan's picture

i agree with you darkside!

Activity Score 64
kalpesh78's picture

Great lines. good art-direction..

Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

itch's picture

colors shud be more bright, vibrant and rich.. kinda dull here..

Activity Score 806
Graphic Designer |

* it's not how good you are. it's how good you want it to be *

Laurent's picture

compared to what Skittles is used to doing, this is soft.

Activity Score 279
General Manager at White Rabbit
yudi's picture

I like it. Not an excellent piece of work though.

Activity Score 255
basasemo's picture

very catchy , cheerfull, and optimistic
well done

Activity Score 48
Executive Creative Director at The Mark Agency
Juan Pablo De Gamboa's picture

Amazing art work, its refreshing

Juan Pablo De Gamboa
Activity Score 165
Creative Director |

Matt Aubie's picture

Why do the only people who give explanations for their opinions on this site have positive things to say? It is so annoying when a comment is as simple as "no good". Please explain why.

Matt Aubie
Activity Score 16
Graphic Designer |

because design students are full of it

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