Rainbow

Published/Aired: 
October 2007
 Rainbow
 Rainbow

Tags

Description

It's a multi-level campaign where the models are artists, actors, performers or normale people. Their stories are told on the web site and on the MaGasine, a catalogue with the stories and experiences of those young guys. The advert shows how everyday situations can be turned in particular and ethical actions with a sharp head line.

Caption

Rainbow maker.
It's true. Share your true experience at gasjeans.com

Advertising Agency: Attila&Co, Milan, Italy
Creative Director: Nuria Martin
Art Director: Jacopo Cinti
Copywriter: Marco Cetera
Photographer: Sergi Pons
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TRICKY's picture

different approach .....but not exciting

btw is there something wrong with her feet or is it just the image???

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

jacoposh's picture

it's the picture that is quite dark. the feet were perfect... and the girl too :-)

jacoposh
TRICKY's picture

ahhh thats a relaxing thought ...hope you enjoyed the shoot;)

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

jacoposh's picture

it's been actually very very good! :-)

jacoposh
Guest's picture

damn, i love these hairy italian girls!

Guest
jacoposh's picture

she is actually south african :-)

jacoposh
racqcurious's picture

if I were to share my true life story seeing , I'ld be relaxed to do so, good job.

racqcurious
Activity Score 28
Copywriter
Michele Montanucci's picture

An adv campain well done both in copywriting and art direction. A clever language that impacts the target. Very good!

Michele Montanucci
Guest's picture

you're kidding

Guest
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