Description
Print advertisement created by FCB, Romania for Raid, within the category: House, Garden.
Kills bugs dead.
Creative Director: Dragos Radulescu
Art Director: George Grosescu
Valentin Petridean: Illustrator
Copywriters: Dan Bondrea, Adina Stanescu
Strategic Planner: Oana Padure
Why are there human linmbs on this one. Does it kill people dead too? I like the artwork on these, but I have to say they're too dark and serious compared to the stuff Raid has done in the past.
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I think, therefore... yeah.
i'm not sure about the idea but the execution looks really nice!
Interesting. It looks EXACTLY like the "Doom. It's what insects fear most." campaign from Hunt Lascaris a couple years back. Same product, different brand. Shame on you, DraftFCB! There's copying, and then there's plagiarism.
Take a closer look to the "doom" campaign. You arty ! ... ohh... sorry, you are a copywriter.
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www.georgegrosescu.ro
weird.
