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Flashlight

Campaign
Agency Network: 
Published/Aired: 
August 2010
Raid Print Ad -  Flashlight

Also From This Campaign 2

Description

Print advertisement created by FCB, Romania for Raid, within the category: House, Garden.

Caption

One shadow they came to fear

Advertising Agency: DraftFCB Bucharest, Romania
Creative Director: Dragos Radulescu
Art Director / Illustrator: George Popa
Copywriter: Adina Stanescu
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Highest Rated

LeeHarvey's picture

It's a flashlight, according to the title, but heck I totally don't understand this campaign.

LeeHarvey
Activity Score 3045
Creative Director
Guest's picture

Better understood by them crazy Europeans

Guest
Guest's picture

Is that a bottle opener? hand me plz, let me open this pint. burp!

Guest
Francesco1n's picture

Absolutely cryptic. Is that a torch? Is that a bottle opener? I surrender.

Francesco1n
Activity Score 73
Art Director
LeeHarvey's picture

It's a flashlight, according to the title, but heck I totally don't understand this campaign.

LeeHarvey
Activity Score 3045
Creative Director
Guest's picture

lo único que me gusta es la toma del pack

Guest
LeeHarvey's picture

If I get it right, the only thing you like is the packshot? Fair enough.

LeeHarvey
Activity Score 3045
Creative Director
Guest's picture

smart bug

Guest
Guest's picture

I think its fair... fair cause I didn't get it at first glance. but then again I say it coo, cool cos no matter how smart the bugs get, they cant pass the shadow without been wasted.

Guest
Guest's picture

It's a torch.... I saw it at first glance.

Guest
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