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Pepper Spray

Campaign
Agency Network: 
Published/Aired: 
October 2012

Description

Print advertisement created by AW, Egypt for RadioShack, within the category: Retail Services.

Caption

Buy one keep your virginity

Advertising Agency: AW, Cario, Egypt
Creative Director / Art Director: Ahmed Wahid
Copywriter: Wael Khairy
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CrackerJackFlash's picture

whoa! really?

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

venom_elite's picture

facepalm.jpg

venom_elite
Activity Score 772
Art Director
Roger Keynes's picture

Ooooh... here we go.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

somecopywriter's picture

Shocked. This is terrible. Why?

somecopywriter
Activity Score 1113
Copywriter at Boomtown
Shawali's picture

Wow... The other one was funny, this one is so wrong on so many level. Shame on you, guys.

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Jimmypapas's picture

what's the relationship b/w price promotion and virginity?

Jimmypapas
Activity Score 8
Graphic Designer at NDU
jt83's picture

Easy there guys. The ad took place in Egypt (I'm assuming) if you look at the tags. This ad would probably be tasteless here in the US, but let's keep in mind the world is a big place with varying cultural sensitivities. I don't claim to be an expert in Egypt, but I'm guessing the agency did their market research and found this to be ok.

I know in South America they have a lot of sexy ads that would come across as pornography in the US. Actually, even Europeans think the US is prude.

So let's keep things in perspective. :)

jt83
Activity Score 19
Marlus Lau's picture

Good point. By the way, I think this ad is quite interesting. I mean the idea. The illustration is quite awful.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Nike Diesel's picture

I disagree. This is tasteless no matter where you come from.

Nike Diesel
Activity Score 13705
Art Director
lodb's picture

Doesn't matter, this isn't a "sexy" ad, this is really distasteful and not something to joke about. It doesn't matter what culture you come from; this sort of thing isn't a matter of being a prude, this is just plain decency.

lodb
Activity Score 4
DaAvitar's picture

Lmaoo......This is funny

DaAvitar
Activity Score 198
shadesofgrey's picture

if this is lost in translation.....it's pretty bad
If it's not, it's vile and offensive on every level....REMOVE IT!

shadesofgrey
Activity Score 10
Copywriter at Leo Burnett Sydney
befriendly's picture

There is no way that was lost in translation. Totally offensive.

befriendly
Activity Score 10
lodb's picture

It doesn't matter where you're from, this "joke" is tasteless no matter what.

lodb
Activity Score 4
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