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Excavator

Campaign
Agency Network: 
Published/Aired: 
March 2011
RadioShack:  Excavator

Description

Print advertisement created by Arnold, United States for RadioShack, within the category: Electronics, Technology.

Caption

Surprising power.

Advertising Agency: Arnold, Boston, USA
Chief Creative Officer: Pete Favat
Creative Director: Paul Schauder
Associate Creative Director: Brian Hayes
Art Director: Mark Bangerter
Copywriter: Nikhil Aima
Illustrator: A. James Stone
Photographer: Stock
Art Producer: Kathy McMann
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HappyHour's picture

I'm not an expert, but can alkaline batteries really make things more powerful? I thought the quality of batteries was measured in how long they last. Seems like scam to me, someone prove me wrong?

HappyHour
Activity Score 2381
henito's picture

the photoshop is very average. just an inch from terrible.

henito
Activity Score 560
Copywriter
Vingy's picture

Meh i most say this is the worst of the series...

Vingy
Activity Score 474
Copywriter at Advance
abake's picture

You've got a very good point HH... at any rate, this one's bad, I liked the others.

abake
Activity Score 1262
RMG Connect Colombia
sirvan's picture

Student work.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

TommyO's picture

The least they could do is photoshop this better.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

JustinCarrasquillo's picture

I dig the concept.

JustinCarrasquillo
Activity Score 563
Photographer at Los Angeles, CA |

http://www.justincarrasquillo.com

iambusy's picture

doesnt look like that truck excavated.

iambusy
Activity Score 2219
Copywriter |

busy.

Nerazzurro's picture

all very good points, anyway i dont know why i like it in the end

Nerazzurro
Activity Score 35
Hibon's picture

Second hand idea!

Hibon
Activity Score 3734

Simple ideas are the best !

Anonymous Author's picture

Cute idea. Poor excavation.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

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